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Tip: Boost sales by offering discounts to niche communities

Source: Growth Bites

Everyone loves a discount, especially if it's exclusive. Get more customers by offering special discounts to relevant communities online.

Gabe of Divjoy offers discounts to members of various communities, and the results have been impressive. His effort brought in $2,500 in two days. He says that members of these communities tend to appreciate the fact that the discount is set up specifically for them. And this allows him to get the word out in places that usually don't encourage self-promotion. In return, he makes sure his offer is a really good deal — usually around 50% off. For best results, try for a niche community where you're already active. Create a landing page or discount code just for them. When you post, be respectful of the rules and make sure the community admins are on board. Sometimes they'll even give you a shoutout if their members are getting a killer deal. And after you post, stick around to answer questions and connect with the community.

What's trending?

Growth talks with Amir Babovic: How Qubinets Hit 5,000 Users in 4 Months by simplifying Cloud Infrastructure

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Welcome to another Growth Talk!

Today, we’re talking with Amir, the CCO and co-founder of Qubinets and co-founder of Wespa Spaces. With 15 years of experience building businesses, products, and teams for some of Europe’s top tech companies, Amir has a lot to share. Recently, he started two new projects, one focused on helping startups to grow and another one focused on AI and Big Data, combining his love for technology and growth.

One of his projects, Wespa Spaces, provides much-needed support for startups in Croatia. The other, Qubinets, helps companies to deploy and manage their data Infrastructure through an intuitive UI. Since its launch less than a year ago, Qubinets has already hit impressive milestones: over 5,000+ registered users, 1,300 returning users, and 1,900 cloud projects created on the platform.

Keep reading to learn more about his journey and how he’s making it happen!

Let’s start:

What is the backstory of Qubinets? How did you get from an idea to a business?

“Qubinets is spin-off of internal platform to automate containerized apps provisioning created by ex-Dataflux, now Dataverse. That company worked on major infrastructure monitoring project for Deutsche Telekom,which led to first versions of managed Open Source tooling, so that provisioning could be sped up for fast prototyping and building the application backends without need for much of the DevOps resources.”

Growing a startup is challenging. Is there a mistake you made early on that you’d advise other founders to avoid?

“Focusing on product too much has been detrimental, even by being aware of this pitfall – we developed the idea which was complex to implement and very ambitious in its functionality. This made it hard to spend and focus on other aspects of our operations and company. We are lucky we did deliver and its working, but it was do or die moment I would rather avoid. Its great achievement now, but it was also big risk.”

Read the full conversation here 👇

Shorten your free trials for more conversions

Source: Demand Curve

The entire point of a free trial is to prove value and convert leads into customers ASAP.

So, how long should your trial be to maximize conversions?

Most companies offer free trials of 7-30 days, though some run as long as 90 days.

You can justify both ends of the spectrum.

1. Longer trials mean users have more time to get familiar with a product.

2. Shorter trials create a sense of urgency.

So which leads to more customers?

In a study of 7-, 14-, and 30-day trials for a SaaS product, the shortest length (7-day) did best at increasing subscriptions, retention, and revenue.Meanwhile, there was little difference between the 14- and 30-day trial results.According to researchers, urgency explains why. With a short trial, we use a product more intensively because we want to maximize its use in the limited time frame.

But with a longer trial, we tend to use the product much less per day. And as a result, we forget about it in the trial’s last days—the most important period because that’s when we decide whether or not to become a customer.

Experiment with short trials to boost conversion.

Thank you for reading! ✌️

We look forward to sharing more with you next week. Stay tuned!

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