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Accelerate your startup growth with our comprehensive launch program!

This edition is powered by Launch with AI

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Throughout the course you'll learn how to:

• Identify your target audience

• Validate your product's market fit

• Leverage generative AI tools for competitor research, copywriting and more

• Develop and execute launch strategy

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Tip: Update articles that reference last year to avoid losing traffic

Source: Growth Bites

If your content isn't fresh, people won't read it. Keep them reading in the new year by updating any articles that reference last year.

Nobody wants to read old content, so if an article unnecessarily references last year, click-throughs and dwell time will likely decrease. And that can have an impact on your SEO. Check for articles with the previous year in the title by Googling the site:yoursite.com intitle:2023. And search site:yoursite.com 2023 to find it in the articles' bodies. Then just change the headlines, bodies, meta-descriptions, and social titles where necessary. And while you're at it, give the article a once-over to check for other time-sensitive information. Lastly, make sure your page's <lastmod> is accurate. This kind of housekeeping doesn't take long, but it lets visitors know that you maintain your site and that your articles are up to date.

How to Conduct a Market Gap Analysis: A Step-by-Step Guide

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A market gap represents an unmet need or underserved demand in the market—a golden opportunity for businesses ready to innovate. Identifying and addressing these gaps can lead to the creation of new products, services, or even entirely new markets. Take, for example, companies like Airbnb or Uber, which identified significant market gaps and provided creative solutions that transformed industries. This guide will walk you through how to conduct a market gap analysis to help you pinpoint opportunities that can give your business a competitive edge.

Think back for a moment—it wasn’t that long ago when we used to hail taxis in the street or wait for hours for a ride. The idea of having a car show up at your doorstep with just a few taps on an app was almost unimaginable. Yet here we are, with services like Uber and Lyft transforming transportation. The world has changed rapidly, and with it, new opportunities have emerged. Spotting these opportunities—those market gaps—is key to staying ahead.

A while back, we already talked a bit about finding market gaps. Now, let’s get a little bit deeper and explore step-by-step how to do just that.

Read the full blog here 👇

Building Products in Big Companies: Lessons from Atlassian

Source: Lenny’s Newsletter

This week, we’re bringing you insights from Tanguy Crusson, Head of Product at Atlassian, who discusses the challenges of launching new products in large organizations.

Tanguy shared lessons from his experience at Atlassian—covering what works, what doesn’t, and how teams can stay innovative while navigating the realities of scaling. In this newsletter, we’re breaking down the key takeaways and practical advice from his experience.

The Challenges of Innovating in Large Companies

1. Balancing Ambition and Risk

Big companies like Atlassian aim for scale from the start, but that ambition comes with high risks. Tanguy emphasized that even “small” bets need to target significant outcomes—such as building a $100 million business. The challenge? Keeping early-stage ideas alive without being crushed by the weight of expectations.

2. Avoiding Over-Resourcing Too Early

It’s tempting for big organizations to throw resources at new projects. But this often leads to complexity and slows down progress. Tanguy explained how Atlassian countered this by operating with startup-style constraints—keeping teams lean, iterating quickly, and avoiding premature commitments.

3. Learning from Failure

Failure isn’t just a possibility—it’s part of the process. Atlassian learned this the hard way with HipChat, which lost ground to competitors like Slack. The lesson? Every new initiative needs fresh validation. Past successes don’t guarantee future wins.

Point A: Atlassian’s Playbook for New Ideas

To manage innovation, Atlassian developed the Point A program—a structured incubator for testing and launching new ideas.

Tanguy broke it down into four phases:

• Wonder: Understand the problem and confirm a real market need.

• Explore: Test prototypes with early users.

• Make: Build and refine the product step by step.

• Impact: Measure success and decide whether to scale.

This approach creates space for experimentation while keeping new projects grounded in customer needs.

Key Takeaways for Product Teams

1. Keep Teams Lean
   Too many resources too early can stall innovation. Start small, move fast, and build momentum as you go.

2. Set Clear Milestones
   Success isn’t an all-or-nothing moment. For Jira Product Discovery, Atlassian started with 10 test users, then 100, then 1,000—validating at each stage before expanding further.

3. Talk to Customers Constantly
   Metrics are important, but real insights come from talking to users. Build for real-world needs, not just for numbers on a dashboard.

Launching new products in a big company isn’t easy—but it’s doable. With the right priorities, a solid structure, and a sharp focus on customer needs, teams can make it happen.

Catch the full conversation with Tanguy here.

Thank you for reading! ✌️

We look forward to sharing more with you next week. Stay tuned!

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