Welcome!

This is the 5th edition of our Growth Insights. When you joined, we promised you growth tips and insights straight to your inbox every week. And here they are. 🚀

Before we start, just a friendly reminder to bring your friend to our community. It counts over 10,000 founders and marketers buzzing with shared knowledge, tips, and networking opportunities.

Here’s your invite link:

Now, let’s dive in and get growing

Accelerate your startup growth with our comprehensive launch program!

This edition is powered by Launch with AI

Launch with AI is a program designed to provide you with essential knowledge, tools, and guidance on how to plan, execute and optimize your product launches. The program is based on our extensive experience of working with 500+ startups.

Throughout the course you'll learn how to:

• Identify your target audience

• Validate your product's market fit

• Leverage generative AI tools for competitor research, copywriting and more

• Develop and execute launch strategy

Get an exclusive 50% discount. Just type gmp50 at checkout and start your launching journey today.

Tip: Increase paid conversions by incentivizing trial users to check out key features

Source: Growth Bites

Navarre Trousselot of Navexa achieved an impressive 50% conversion rate from trial to paid, and most of the credit goes to his gamified onboarding experience. Here's how it works:

New users get a 1-week free trial. When they log in, a small modal appears, inviting them to extend their trial for free — all they have to do is visit specific pages and/or try out key features. The modal displays these tasks, how many days each task will add to the trial, and a progress bar. It also shows how many days are currently left in the trial, so the user can see time being added with each task completed.

Once all is said and done, the trial lasts two weeks. And with users trying out the features that will (hopefully) convert and retain them, trial abandonment is reduced while engagement and conversions are increased.

What's trending?

Understanding how AI agents work

_{Brought by Solveo}

Do you argue with ChatGPT?

I know I’ve found myself doing it a few times! And when I do it looks like this: CAPS LOCK, a lot of !!!!!!!!!!! and words like: why don’t you get me? Are you stupid? Try again! No no, and NO! STOP!…

You know the drill—you ask for something, it gives you an answer, and suddenly, it’s not what you wanted. So, what do you do? You try rephrasing. You add a little more detail. Maybe even throw in a “please” and “thank you” for good measure (he he). But nope—still not quite there. So once again, CAPS LOCK, a lot of !!!!! … And yet, on the other side, there it is—still polite, still trying to help, never losing its cool. That’s usually the moment I remember… yep, definitely not a human I’m talking to.

Now, don’t get me wrong—we’ve got a pretty good thing going. It’s my number-one work buddy, my go-to assistant, and honestly… I can’t imagine a day without having a little chat with it! Even if it drives me up the wall sometimes, it saves me a lot of time, and I know it’s got my back when it counts.

But there are some moments where I wonder if it’s really listening. That is why it is so important to learn how to use it, how to train it, and how to communicate with it. And to do that, you need to learn how it works first. So, let’s do that. Let’s learn. 🙂 

This month at Solveo, we’ve been focusing on AI agents and how they are transforming the way we interact with technology. Now, we’ll look closer at what makes AI agents work and how they operate.

Read more below to find out 👇

Give instant gratification with your copy!

Source: Demand Curve

Good copywriters know the power of future pacing. That's a technique that encourages readers to visualize the positive results your product will help them achieve.

Example: A coding bootcamp can say, "Learn to become a programmer so you can earn a 6-figure tech salary and work from home."

That paints a picture of a big win after completing the bootcamp. It's easy to visualize.

Just one problem with future pacing: It doesn’t work well on skeptical buyers. Their objections cancel out the rosy picture.

To win over skeptics, give instant gratification in your copy. Highlight the good things that are just around the corner. 

Disney does this by making its vacation booking process just as appealing as the trip that’s months away.

A few examples:

As a result, skeptical prospects perceive an immediate reward from booking.

To deliver instant gratification in your copy, frame the purchase itself—and not just the product—as a win. For instance:

Your prospects may still have reservations about your product. But they’ll be more likely to act when you sell them immediate confidence and relief.

Thank you for reading! ✌️

We look forward to sharing more with you next week. Stay tuned!

Powered by