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Accelerate your startup growth with our comprehensive launch program!

This edition is powered by Launch with AI

Launch with AI is a program designed to provide you with essential knowledge, tools, and guidance on how to plan, execute and optimize your product launches. The program is based on our extensive experience of working with 500+ startups.

Throughout the course you'll learn how to:

• Identify your target audience

• Validate your product's market fit

• Leverage generative AI tools for competitor research, copywriting and more

• Develop and execute launch strategy

Get an exclusive 50% discount. Just type gmp50 at checkout and start your launching journey today.

Tip: Use customized preheader text to boost your open rate

Source: Growth Bites

Your email open rate depends on your ability to convey your email's value at a glance. Don't just rely on your subject line for this — seal the deal with custom preheaders.

Email preheaders are previews displayed after a subject line. They directly impact open rates, giving an average boost of 7%. And they're particularly important on mobile. Yet, preheaders are rarely customized. In fact, MailerLite found that only 10% of their customers' email campaigns used custom preheaders, which meant that the rest would have simply displayed the first sentence or two of the message. If you want to display something more enticing, add custom preheader text through your email marketing platform. Or you can add it to the HTML yourself. When putting together your preheader, consider giving an overview of the content, elaborating on the subject line, teasing an incentive, or making it personalized. And keep it right around 50 characters. For inspiration, here are some subject/preheader combos that got higher than 50% open rates.

Market Gap Watchlist: Emerging Trends for 2025

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A few years back, we talked about 15 industries that had the potential to take off. Now as we’re getting closer to 2025, it turns out we were definitely onto something. Many of those industries have grown faster than we imagined, while others are still on their way up. With what we’ve learned, let’s dive into some new industries that are exploding and are set to explode even more — and, of course, the market gaps that are waiting to be filled.

1. Generative AI 

Ok, it’s no shocker that AI is on this list. Generative AI is more than just flashy images or auto-generated text—it’s changing the game for how entire industries work.

The demand for generative AI is skyrocketing, with a projected CAGR of 37.6% from 2025-2030, driven by tech like super-resolution, text-to-image, and text-to-video conversion, along with the push to make workflows faster and more efficient. The media and entertainment industry is leading the way, using AI for content creation, personal recommendations, and audience engagement. Plus, there’s a growing focus on keeping AI ethical and responsible, which is influencing how it’s being adopted.

Potential Gaps:

• Keeping Content Consistent: Even though generative AI is growing fast, it still struggles when it comes to keeping content consistent across different formats and channels. Businesses often end up using different tools for text, images, and videos, which messes with brand tone and messaging. There’s a big opportunity for an AI tool that keeps things consistent across the board—taking care of branding without needing all those manual adjustments.

• Privacy for Smaller Businesses: Generative AI depends a lot on data, and while big companies have the resources to handle privacy and compliance, smaller businesses don’t. There’s a clear need for AI tools that are designed with privacy in mind—something that works well with less data but still delivers great results. This way, smaller companies can get in on the action without worrying about security risks or breaking the bank.

• Adapting in Real Time: Generative AI is great for planned content, but there’s still a gap when it comes to real-time use. Imagine having AI that can adjust on the spot—whether it’s creating personalized messages during live events or instantly summarizing what’s happening for the audience. Tools like that could totally change live streaming, events, or webinars, and keep people hooked in the moment.

Read the rest of the industries here 👇

Marketing Trends for 2025 🧐

While identifying industries with potential market gaps gives us one perspective, we’re also turning our attention to the future of marketing itself.

At Solveo, we’re researching marketing trends for 2025, focusing on how businesses prepare for the future—preferred strategies, tools, and approaches to building teams, whether in-house, agency-based, or a mix of both.

How you can help?

Take up to 10 minutes of your time to complete a questionnaire and share your perspectives. Your responses will remain confidential and will help us better understand the direction of marketing in the coming years.

Ready to share your thoughts? Here’s the link 👉 SURVEY

Let users invite others for free. Charge later.

Source: Demand Curve

Figma has quickly become one of the top design tools. Partly because it was the first Sketch-like design tool to double-down on the web.

And it's inherently viral. I send you a link to our Figma file, we start collaborating immediately.

Figma makes this process even smoother with their permissions and billing.

#1. Editors (basic users) can add new editors to their team at any time and at no upfront cost. This allows folks to share designs, get feedback and move quickly without admin approval.

#2. If the number of editors exceeds the current plan, admins get an email a few days before the next bill is due and highlights any new editors that joined.

#3. The admin can then decide to remove these new editors before the next billing cycle. But they're way less likely to now for two reasons:

1. Loss aversion: It's psychologically harder for them to remove access from someone than to say no in the first place. 

2. Effort: It requires the admin to actively remove someone. Often, people are busy and don't get to it—or don't bother since it's only $12/mo.

This makes it:

• Easier for users. They can invite folks without waiting for admins.

• Easier for admins. They don't have to invite everyone. They can batch remove people as needed each month. And they get a free month for each user.

• More revenue for Figma.

Thank you for reading! ✌️

We look forward to sharing more with you next week. Stay tuned!

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