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Accelerate your startup growth with our comprehensive launch program!

This edition is powered by Launch with AI

Launch with AI is a program designed to provide you with essential knowledge, tools, and guidance on how to plan, execute and optimize your product launches. The program is based on our extensive experience of working with 500+ startups.

Throughout the course you'll learn how to:

• Identify your target audience

• Validate your product's market fit

• Leverage generative AI tools for competitor research, copywriting and more

• Develop and execute launch strategy

Get an exclusive 50% discount. Just type gmp50 at checkout and start your launching journey today.

Tip: Boost conversions by offering a 48-hour deal right before your trial ends

Source: Growth Bites

After a trial ends, your likelihood of converting a user decreases rapidly. Get more paid users by sweetening the deal with a limited-time offer right before trials end.

Surfer boosted their trial conversions by 33% with a well-timed offer. They had a seven-day trial and found that they got most of their conversions on days seven and eight, with a steep dropoff afterwards. Makes sense. So they decided that on the sixth day, they'd encourage signups by offering users added value (in their case, additional queries) if they signed up within 48 hours. They mentioned the deal in an email that went out automatically on the sixth day of the trial, with a link to their upgrade page. By signing up and replying to the email, the user would get credits added to their account. According to, Surfer's head of marketing, it was the quickest boost to conversions that they experienced.

What’s trending?

Market Gap Watchlist: Emerging Trends for 2025 (Part 2)

_{Brought by Solveo}

We’re diving back into the industries that are set to make a huge impact in 2025. Last time, we uncovered some promising areas with market gaps that are already on their way to big things—full of untapped opportunities and just waiting for the right ideas.

This time around, we’re exploring a fresh batch of markets that are moving fast and ready to take off even further. And with all this change comes the chance to step in, solve real problems, and grab those opportunities others haven’t yet. These are the kinds of moves that make a real difference.

So, if you’re curious about where things are headed and what opportunities are about to pop up, you’re in the right spot. Let’s get into it and see what’s coming up next!

Read the full content here 👇

Marketing Trends for 2025 🧐

At Solveo, we’re researching marketing trends for 2025, focusing on how businesses prepare for the future—preferred strategies, tools, and approaches to building teams, whether in-house, agency-based, or a mix of both.

How you can help?

Take up to 10 minutes of your time to complete a questionnaire and share your perspectives. Your responses will help us better understand the direction of marketing in the coming years.

Ready to share your thoughts? Here’s the link 👉 SURVEY

What Sets the Best Product-Led Growth Companies Apart?

Inspired by: Toplyne

Product-led growth (PLG) has redefined how companies win in a crowded market. By prioritizing the product as the primary driver of growth, PLG eliminates unnecessary friction, making it easier for users to experience value. The companies that rise to the top don’t just iterate on their offerings—they reshape the relationship between users and their tools. So, what separates the best from the rest? Let’s see:

1. Emotional Resonance: Winning Hearts, Not Just Features

Great PLG companies understand that emotional appeal trumps cold functionality. They tap into their audience's core desires, presenting a mission that resonates deeply. Consider Shopify, which positioned itself as a liberator for small merchants feeling constrained by e-commerce giants like Amazon. By emphasizing independence—"We help people achieve independence by making it easier to start, run, and grow a business"—Shopify struck a chord with its users.

Other top companies follow a similar playbook:

• Stripe appeals to ambitious entrepreneurs with its mission to "increase the GDP of the internet."

• Canva empowers users globally to "design anything and publish anywhere."

• Airtable democratizes software creation, promising tools for everyone to meet their unique needs.

By aligning their missions with their users' aspirations, these companies create not just customers but advocates.

2. Delivering Instant Value

In today’s attention economy, speed is everything. The best PLG companies deliver value almost instantly, ensuring users experience their product's benefits without delay. Canva, for example, allows users to design a custom Christmas card in just 52 seconds—even without signing up. This lightning-fast gratification locks in user engagement.

Not all products can deliver value in under a minute, but the principle still holds: make the benefit crystal clear, fast.

Tools like Notion, Airtable, and Retool simplify complex workflows with accessible templates that showcase value upfront, minimizing the cognitive load on users. Clockwise takes a different approach, quantifying its impact (“# hours of focus time created”) to ensure users see results, even for abstract benefits like time management.

3. Scientific Selling: Product-Qualified Leads (PQLs)

Top PLG companies sell with precision by leveraging product data to identify their most promising leads. Unlike traditional sales qualified leads (SQLs) or marketing qualified leads (MQLs), PQLs focus on user behaviors that signal readiness to convert. For example:

• Slack considers teams that send over 2,000 messages in two weeks as PQLs.

• Dropbox tracks users who upload a file within the first hour.

• HubSpot identifies accounts engaging with at least five new features within 60 days.

PQLs are defined using a mix of persona details, product actions, and frequency within a specific timeframe. While the concept sounds simple, implementation often leads companies into "DIY hell" with tangled spreadsheets and disconnected tools. Giants like Slack and Figma overcome this challenge by building robust data infrastructure, seamlessly funneling PQL insights to their sales teams. This investment pays dividends, as demonstrated by Figma's rapid growth to $100M ARR, driven by their well-oiled sales engine.

Why is the PLG approach essential for market leaders?

PLG is a strategic response to changing dynamics in sales, marketing, and user expectations. The best PLG companies succeed by creating products that deliver immediate value, address core emotional and practical needs, and use data to scale efficiently. In a world where user attention is scarce, and competition is fierce, PLG isn’t optional—it’s how the strongest survive and thrive.

Thank you for reading! ✌️

We look forward to sharing more with you next week. Stay tuned!

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