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Now, let’s dive in and get growing

Accelerate your startup growth with our comprehensive launch program!

This edition is powered by Launch with AI

Launch with AI is a program designed to provide you with essential knowledge, tools, and guidance on how to plan, execute and optimize your product launches. The program is based on our extensive experience of working with 500+ startups.

Throughout the course you'll learn how to:

• Identify your target audience

• Validate your product's market fit

• Leverage generative AI tools for competitor research, copywriting and more

• Develop and execute launch strategy

Get an exclusive 50% discount. Just type gmp50 at checkout and start your launching journey today.

Tip: Get new customers by creating a related (and free) Chrome extension

Source: Growth Bites

Last week, we shared how Surfer boosted conversions with a limited-time offer. This week, we’re breaking down how their free Chrome extension drives trials, subs, and backlinks.

To bring new people to your product's ecosystem, it can be helpful to tap into a new marketplace. Increase your brand awareness and get new users by launching a free Chrome extension.

Surfer attributes more than twenty trials and five subscriptions per month to the free Chrome extension they launched in 2019. The extension now has 700,000 users; each user sees Surfer's logo whenever they search on Google. And they've received hundreds of high-authority backlinks to boot. Not bad! The extension is specific to their niche and pulls data from their paid tools. And it's also worth noting that they hit the user jackpot by launching v2.0 when a related extension was transitioning to paid. To get started, check out Google's documentation. Or, if you prefer, you can save time by buying one at a low price.

What’s trending?

Market Gap Watchlist: Emerging Trends for 2025 (Part 3)

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We’re back again, ready to find the next big market gaps waiting for 2025. If you’ve been following along, you know we’ve already explored some promising areas for growth. Now, it’s time to dig even deeper—focusing on other fast-moving industries that are ripe for innovation. Where there’s change, there are gaps, and we’re here to spot those opportunities. Let’s jump in and see what’s coming next.

API Marketplace

API marketplaces are growing fast, with an estimated market value of $18 billion in 2024, projected to keep climbing at a nearly 19% annual growth rate. The reason is pretty clear—businesses want quick, efficient solutions, and grabbing an API from a marketplace is way easier and more cost-effective than building one from scratch. Instead of worrying about high costs for individual API calls, many companies are finding that the one-time fee approach on these platforms just simplifies things. 

North America is leading this trend, driven by the widespread adoption of cloud services. As more companies adopt multi-cloud strategies, APIs are the key to seamlessly connecting everything. 

That’s why North America claimed over 35% of the global market share in 2024. But even with this growth, there are still a few issues holding API marketplaces back—and fixing these could unlock even more potential. 

Potential Market Gaps: 

• Making APIs Easier to Find: Right now, finding the right API in a marketplace can be frustrating. Everything’s lumped together into big categories, which means smaller or niche APIs get lost in the shuffle. There’s a real need for better discoverability, perhaps with smarter, AI-driven search tools to make finding the right API more intuitive and efficient. 

• Better Performance Insights: Most marketplaces provide only the basics when it comes to performance metrics, like how many API calls were made. That’s not enough if you’re trying to understand how well your product is doing. There’s a gap for more detailed analytics—like insights into user demographics, usage patterns, and feature popularity—that could help vendors make data-driven improvements. 

What are the other industries with potential market gaps? Find out below 👇

Marketing Trends for 2025 🧐

At Solveo, we’re researching marketing trends for 2025, focusing on how businesses prepare for the future—preferred strategies, tools, and approaches to building teams, whether in-house, agency-based, or a mix of both.

How you can help?

Take up to 10 minutes of your time to complete a questionnaire and share your perspectives. Your responses will help us better understand the direction of marketing in the coming years.

Ready to share your thoughts? Here’s the link 👉 SURVEY

Nail your value prop story!

Source: Demand Curve

Entrepreneurs fail when they focus on businesses that don't provide value to people.

That's why nailing your value props is critical.

If you can tell a well-formed value prop story, it's a sign you’re creating something valuable.

Here’s the template. 

Example: Relationship Hero (relationship coaching SaaS)

• Describe a specific person with a specific problem: A 23-year-old male who can’t get a date.

• Describe their current best effort to solve their problem: He gets a Tinder account and does his best to convert matches into dates.

• Describe why it’s still a problem: His matches barely respond, and when they do, the conversation feels boring and forced. He uses it for one hour every day but only gets one date every two months.

• Describe how their life gets better thanks to you: Once Relationship Hero coaches guide him through writing his texts, he suddenly has much better conversations that result in a date each week.

This simple framework helps you validate a plausible business/product idea without having any market research or empirical evidence to show. (Although we recommend those for deeper analysis—talking to customers is incredibly important.)

You can then use that story on your website and marketing copy.

Thank you for reading! ✌️

We look forward to sharing more with you next week. Stay tuned!

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