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Tip: Consider using a conversational landing page to improve your conversion rate

Source: Growth Bites

Chatbots are great when tucked into the corner of a page, but they really shine when given center stage. A conversational landing page, for example, can be a game-changer in boosting conversions.

When Landbot's chatbot bugged out and took up their whole landing page, their conversions shot up by over 300%. Instead of clicking around and getting distracted, visitors got pulled right into a conversation where they were engaged and guided to what they needed, step by step — all with a personal (and unique) vibe. What they stumbled upon is called a conversational landing page. It consists of a full-page chatbot and not a whole lot else. Here are some examples. Conversational landing pages work particularly well for lead qualification, but they are not for everyone or every situation. And they should, of course, be A/B tested. To get started, choose a chatbot that allows for a full-page view, like Landbot or Hubspot's Chatbot Builder. Set a goal for the page, tailor the chatbot text and landing page design to the buyer personas, and keep optimizing the experience to serve your visitors better.

What’s trending?

Market Gap Watchlist: Emerging Trends for 2025 (Part 4)

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Here we are—the final chapter in our look at industries brimming with potential for 2025. Over the past few blogs, we’ve peeled back the layers on where innovation is happening and, more importantly, where it’s still needed.

In this last piece, we’re rounding out the series by exploring a few more key markets where growth and opportunity meet. Each one comes with its own challenges, but it’s those gaps that hold the real potential. So, let’s dive in and uncover the last set of ideas that could spark the next big move.

Read the full article below👇

7 Proven Strategies That Helped Top Apps Land Their First Users

Source: Lenny’s Newsletter

Now, let’s talk about the scrappy, ingenious strategies that helped some of the biggest consumer apps win their first users. We’re huge admirers of Lenny’s Newsletter (if you’ve been following us, you’re not surprised—haha!). This week, we’re sharing strategies he highlighted for how some of the biggest apps found their first users. Each approach offers practical lessons that you can apply to your own projects.

1. Go Where Your Target Users Are, Offline

Example: Etsy

Etsy’s team went all-in on craft fairs across the U.S., meeting creators in person and recruiting them to the platform. Why? Because they knew that sellers would bring their buyers along, creating a ripple effect. This strategy wasn’t about scaling digitally right away—it was about creating trust and building a community from the ground up.

Why It Worked: By physically embedding themselves in their niche’s offline ecosystem, Etsy won over its most valuable early adopters: sellers who were well-connected to their buyers.

Takeaway: Don’t underestimate the power of offline connections, especially in niche markets. It’s a long game, but it works.

2. Go Where Your Target Users Are, Online

Example: Buffer

Buffer’s early growth was fueled by guest blogging, with its founder, Leo Widrich, penning 150 posts in just nine months. The results? Around 100,000 users signed up in that time. Widrich emphasized that the journey was gradual—early posts barely drove traffic—but consistent effort eventually paid off.

Why It Worked: Buffer provided immediate value to social media managers through insightful content, gradually building trust and driving interest in its product.

Takeaway: Pick an online channel where your audience lives and create consistent, valuable content to build your presence over time.

3. Invite Your Friends

Example: Yelp

Yelp grew its community by encouraging users to invite their friends. Within months, the platform had around 1,000 users actively contributing reviews. This initial activity was essential in creating the dynamic, community-driven platform we know today.

Why It Worked: Personal invitations leveraged trust and made the platform feel like a close-knit community.

Takeaway: Turn every new user into an ambassador. The ripple effect of personal invites can accelerate growth.

4. Create FOMO to Drive Word-of-Mouth

Example: Spotify

Spotify launched with an invite-only model, allowing users to invite a limited number of friends. This exclusivity didn’t just control growth—it created virality. Users felt special, and they wanted to share that feeling with their friends. The system turned every user into a promoter.

Why It Worked: The invite system harnessed virality, incentivizing users to recruit others while making the product feel premium.

Takeaway: Exclusivity can drive demand, but pair it with mechanisms (like limited invites) that encourage organic growth.

5. Leverage Influencers

Example: Instagram

It’s no surprise that the platform synonymous with influencers got its start with the help of influencers. The founders recruited talented photographers and designers with large Twitter followings, including Jack Dorsey, ex-CEO of Twitter. Dorsey’s enthusiasm alone helped Instagram go viral when it launched in October 2010, catapulting it to #1 in the App Store’s camera applications.

Why It Worked: Influencers provided social proof and set a high artistic standard, making the platform aspirational from day one.

Takeaway: Influencers don’t just amplify reach—they help set the tone and credibility of your brand.

6. Get Press

Example: Superhuman

When the email service Mailbox shut down, Superhuman’s founder Rahul Vohra seized the moment. He wrote a blog post on “how to survive an acquisition” and published it on Medium, later syndicating it to other platforms. That single post generated 5,000 signups in just four days.

Why It Worked: Vohra inserted himself into the cultural moment, creating content that was timely, valuable, and perfectly aligned with his product.

Takeaway: Look for opportunities to tie your product to trending events or discussions. Well-timed content can drive explosive growth.

7. Build a Community Pre-Launch

Example: Stack Overflow

Before launching publicly, Stack Overflow’s founders invited followers from their popular blogs (Joel On Software and Coding Horror) to participate in a private beta. These users helped seed the platform with valuable content, ensuring it was robust from day one.

Why It Worked: Engaging existing communities created a sense of belonging, and seeding the platform with content gave new users an immediate reason to stick around.

Takeaway: Pre-launch community building creates momentum and ensures your product feels alive from the moment it’s public.

Closing Thoughts

What sets these strategies apart isn’t their brilliance—it’s their relevance. Each tactic was uniquely suited to the company’s product, audience, and timing. Whether it’s leveraging influencers or seizing the zeitgeist, the common thread is this: know your audience and meet them where they are.

Thank you for reading! ✌️

We look forward to sharing more with you next week. Stay tuned!

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