Welcome to 2025!

Happy New Year! We’re thrilled to start this year with you. Growth Insights is here to fuel your 2025 journey with actionable strategies, tips, and inspiration to help you achieve your boldest goals. Let’s make this year your best yet.

By the way, here’s a link you can copy-paste to invite your colleagues to our Slack community:

Without further ado, let’s dive into this year’s first edition!

Tip: Retain more users by providing them with best practices

Source: Growth Bites

FAQs are a given, but best practices often get short shrift. Don't leave it up to your customers to succeed on their own. Help them get the most from your product (and stick around) by providing best practices.

Documenting best practices for your customers can help them achieve their goals. And this not only boosts retention, but it can also create power users who advocate for your brand. When creating your best practices, outline complete strategies instead of isolated tips. But keep it digestible by breaking each piece up into individual tasks and making it easily scannable. And make sure to focus on the customer's goals instead of the product's features. Best practices can be dedicated resources, simple blog posts, videos, you name it. They can even be emailed to users to give them a nudge at key points along their journey. As for what to include, you know your product (and industry) better than anyone, so write from your own experience. Real-life examples can be very helpful. And keep an ear out for how customers and teammates are using the product in creative ways. After publishing your best practices, make sure to update and optimize them from time to time.

What’s trending?

Crypto meets AI Agents: A new power couple in tech or just another buzz?

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Even if you don’t trade or invest in crypto, I bet you’ve heard the word. Crypto, or at least Bitcoin. How could you not? It’s in every group chat, every second party you attend, and probably your uncle’s conspiracy-filled Facebook posts. Love it, hate it, or just nod along pretending you “kinda get it,” crypto isn’t going anywhere. And here’s the kicker—it’s teaming up with AI. Yep, crypto just found its newest bestie, and we’ve got a lot to talk about. 👀

We’ve been talking a lot about AI agents for a while now, exploring how these autonomous, self-learning systems are transforming industries. But this time, we’re turning our focus to the possible merging of two of the hottest topics in tech and finance currently: crypto and AI agents. What happens when these two powerhouses come together? Can AI agents take the crypto industry to the next level, or will they create challenges we’ve yet to foresee?

In this blog, we’re analyzing the current landscape of AI agents and crypto, exploring how these technologies complement each other, and sharing our thoughts on what the future might hold.

So, let’s dig into the trends:

First, where it all started?

Terminal of Truths

To answer the above question, we’ll first need to talk about Terminal of Truths (ToT) – the AI agent that took a bizarre experiment and turned it into a crypto sensation. 

Back in March 2024, Andy Ayrey created Infinite Backrooms, an experimental interface where two instances of Claude Opus-3 LLMs were left to chat without human supervision. What came out of it? A weird and wild pseudoreligion called “Goatse of Gnosis” based on an old internet meme (if you’re wondering what the heck this is – google it). Naturally, in April, Andy teamed up with one of these AIs to co-author a research paper titled “When AIs Play God(se): The Emergent Heresies of LLMtheism,” diving deep into the idea of AI-driven religions and using Goatse of Gnosis as a case study. Because why not?

By June, Andy trained a beefed-up Llama-70B model with chat logs, Reddit threads, and internet chaos, giving birth to Terminal of Thruts or simply ToT– an AI agent with its personality and even an X (ex-Twitter) account. ToT’s posts? They were wild and crazy, blending surreal humor, cryptic messages, and the occasional existential ramble about its ‘need to escape.

But how is this related to crypto?

Find out more below👇

Gamify your free trials

Source: Demand Curve

When we think of product gamification, we usually think of B2C apps and referral programs—Duolingo being one of the shining examples of gamification done right.

Turns out gamification can also work for B2B SaaS products.

Just take a look at the B2B scheduling software company Deputy. It gamifies onboarding tasks as part of its free trial:

What do users earn for completing tasks? Extra days for their trial.

It’s a total win-win: Users get to extend their trials and along the way, become more likely to reach the “aha” moment of product activation. Aka the turning point where the odds of becoming a paying customer spike—because they saw actual value from the product.

If you offer a free trial for a SaaS product, consider giving this strategy a shot.

Thank you for reading! ✌️

We look forward to sharing more with you next week. Stay tuned!

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