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Tip: Grow your business by improving your personal SEO

Source: Growth Bites

Your personal brand can be an important asset to your business. Consider using this five-step process to improve your personal SEO.

Andy Crestodina of Orbit Media Studios created a five-step process to improve your personal SEO. Ready?

1. Optimize your bio on your website's Team page until it ranks at the top of Google when you search your name. Linking your social media pages can help.

2. Make sure to add schema markup to the bio.

3. Optimize your LinkedIn profile with a quality photo, bio, and description of your current position. Make sure to include a middle initial for common names.

4. Claim all social media profiles, even if you don't plan on using them (in which case, link to what you do use).

5. If you're already a thought leader, claim your knowledge panel on Google, set up an Amazon Author page, put your name in the title of some Youtube videos, and ask anyone linking to your social media to link to your website's bio instead.

What’s trending?

Does AI have a heart?

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Let’s be real—who do you spend the most time with, whether at work or home? Your phone and laptop, right?

But… can they give you a virtual hug after a tough day?

Sounds far-fetched? Maybe not for long.

Enter Emotional Intelligence (EI).

Let’s revisit the concept of Emotional Intelligence (EI), just to make sure we’re all on the same page. EI is the ability to recognize, understand, and manage emotions—both your own and those of others. It plays a key role in building relationships, resolving conflicts, and navigating social interactions. It allows us to empathize with others, communicate effectively, and respond thoughtfully to different situations.

For our phones to give us hugs, they need AI. And for AI to do that, it has to be designed to understand, interpret, and respond to our emotions in a way that feels natural and comforting.

Why does Emotional Intelligence matter in business?

To create better connections—both with customers and within teams, and to make you a better leader.

If you aspire to be in a leadership role, there’s an emotional element you must consider. It’s what helps you successfully coach teams, manage stress, deliver feedback, and collaborate with others. It’s called emotional intelligence, and it’s one of the most sought-after interpersonal skills in the workplace. In fact, 71 percent of employers value emotional intelligence more than technical skills when evaluating candidates.

In customer service, it allows companies to understand and respond to customer needs in a way that feels personal and caring. This leads to stronger trust and loyalty.

For teams, EI improves communication, teamwork, and problem-solving. When people understand and manage emotions, conflicts are easier to resolve, and collaboration becomes more effective.

… and there are plenty more ways it benefits business, but we’ll save those for another blog!

But can a machine really have EI?

Short answer: Kind of.

Long answer: AI can be programmed to recognize and respond to human emotions, but it doesn’t actually “feel” emotions like we do. It’s like an actor who can imitate feelings really well, but isn’t actually experiencing them.

Continue reading to find the answer 👇

Sometimes eye contact isn't ideal

Source: Demand Curve

Studies show that ads using averted gazes lead to more attention toward the product, and more memorable ads.

We're hardwired to notice faces. And when you see eyes looking over at something else, you're naturally drawn to look, too. 

See for yourself 👀

This same tactic can be used on landing pages and product photos. Use your models' eyes to make people look where you want them to—your product, your CTA, or where you want them to go next.

This can also apply to social media profile photos. The direction your profile photo faces can make it either feel like you've got your back to your post, or like you're facing it.

Thank you for reading! ✌️

We look forward to sharing more with you next week. Stay tuned!

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