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Tip: Increase revenue by offering a DIY version of your product or service

Source: Growth Bites

If your product or service is too expensive for a portion of your audience, you can still acquire them as customers. Increase revenue by selling them info on how to achieve the same result themselves.

Rhys from GetRhys realized that most of the people who visited his consulting site each month couldn't afford his services. So he decided to try something new: Downsell. He distilled his know-how into a spreadsheet designed to help customers achieve a similar result to his consulting and listed it at a third of the price of his service. Within the first month, these sales increased revenue by 75%, and he was getting more consulting calls, too. This can be a great approach if you're doing some consulting work to keep the lights on. But it also applies to products if they're too expensive for a chunk of your audience. Place the product prominently on your site, and proactively offer it to anyone who turns you down or abandons your checkout flow.

What’s trending?

AI’s hidden thirst or how much water does Artificial Intelligence really drink?

_{Brought by Solveo}

Let’s talk about something we don’t often think about when we use AI tools like ChatGPT, Gemini, Claude, DeepSeek, DALL·E, Midjourney, Runway, or even your favorite recommendation algorithms on Netflix, Spotify, TikTok etc: WATER.  

Yes, water.

It turns out that AI has a huge thirst, and it’s not just for data. Behind every AI-generated meme, essay, image, video, playlist suggestion, blog post, social media caption, voice synthesis, chatbot response, deepfake, real-time translation, and even AI-powered code generation lies a massive amount of water used to keep the technology running.

But how much water are we talking about? And can AI actually help solve its own water problem? Continue reading. 

Wait, AI Drinks Water? How?

You might be wondering, “How does AI even use water? It’s just code, right?”

Well, not exactly.

AI runs on powerful computers housed in data centers. These data centers are like the brains of AI, but they generate a lot of heat. To keep them from overheating, they need to be cooled down—and that’s where water comes in.

Cooling systems in data centers use water to absorb and dissipate heat. Think of it like sweating on a hot day, but on a much, much larger scale. For every kilowatt-hour (kWh) of energy used in these cooling systems, up to 9 liters of water can be consumed. That’s enough to fill a large water bottle!

And it’s not just a little water. Big tech companies like Google and Microsoft are using billions of liters of water every year to keep their data centers cool. For example:

• Google’s Council Bluffs, Iowa, data center consumed more water than any other in the country in 2023, using 980 million gallons—enough to fill about 1,500 Olympic-sized swimming pools. Not far behind, the data center complexes in Mayes County, Oklahoma (815 million gallons), and Berkeley County, South Carolina (763 million gallons), together used over 1.5 billion gallons—equivalent to the annual water usage of nearly 10,000 U.S. households.

• In 2022, Microsoft’s water consumption surged by 34%, reaching nearly 1.7 billion gallons (6.4 billion liters), largely due to its growing AI operations. This increase was driven by its heavy investment in generative AI and partnership with OpenAI, according to researchers. To put it in perspective, training ChatGPT-3 alone consumed 85,000 gallons (about 700,000 liters) of water. Data centers rely on massive cooling systems to prevent overheating, making AI’s water footprint an increasingly urgent issue.

How much water does AI really use? Well, let’s find out below 👇

3 rules of 3 we love

Source: Demand Curve

In honor of the less hyped-up 3-leaf clover ☘️, we recommend following 3 rules of 3. 

The rule of 3 in advertising: 

Never include more than three pieces of information in an ad. Example: This ad from Biddyco has: 1) a before & after, 2) product features, 3) a review. Brand awareness magic! 

The rule of 3 in copywriting: 

Three is the minimum number that makes a pattern, and people are pattern seekers. Group items in threes to make them more memorable.

The 3 (science-backed) rules of good writing (via Ariyh):

1. Use short, common, concrete words.

2. And short, simple sentences with active voice.

3. To keep your readers’ attention, keep your tone excited, anxious, or hopeful. People are more likely to continue reading if their emotions are stirred up, versus language that’s less stimulating—or just sad.

Each of those rules is pretty straightforward, right? A nice reminder that simplicity packs a powerful punch.

(Btw, there are a LOT of threes in marketing. There’s also the 3% rule and the cult of three clicks! Are there other rules of 3 you use and love?)

Thank you for reading! ✌️

We look forward to sharing more with you next week. Stay tuned!

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