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Tip: Use small interruptions in your copy to get readers to actually read it

Source: Growth Bites

With the exception of your diary, you probably want people to read what you write. Boost completion rates and recall by strategically placing interruptions and hooks in your sales copy, blog posts, etc.

People remember details of interrupted tasks 90% better than completed tasks that went uninterrupted — it's called the Zeigarnik effect. And then there's the Ovsiankina effect, which says that people tend to want to complete an interrupted action. These related effects are helpful tools in copywriting that can draw the reader further into your message. When writing, try revealing a little bit at a time. And separate each reveal with small interruptions like new paragraphs, new sections, infographics, etc. Then add little phrases like, "Here's how..." and "There's more..." right before these interruptions to indicate that the task (learning something) will be completed soon. This should result in greater recall and a higher likelihood that the reader will read to the end. But use it sparingly so that it doesn't hurt the user experience.

What’s trending?

AI Automation in Finance: What’s Worth Automating (and What Isn’t)

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A lot of financial companies still rely on slow, manual workflows held together by legacy systems and constant back-and-forth. Whether it’s onboarding clients, handling customer support, approving loans, or closing the books — simple tasks take longer than they should.

And the pressure keeps building.

Clients want faster responses Compliance requirements keep getting stricter Margins are tighter. Teams are stretched At some point, it stops being sustainable.

That’s where automation and AI are starting to make a real difference. Tasks like document review, data classification, customer queries, or email triaging don’t need to be done by hand anymore. These days, AI can extract, route, and respond — faster and more consistently than a human ever could.

Automating these tasks frees up capacity without increasing headcount. It reduces the risk of human error, speeds up delivery, and helps people spend their time on the things that actually require judgment.

You don’t need a full digital overhaul to get started. Most firms pick one process, automate it, and build from there.

Read the full article to explore where automation makes a real impact. 👇

Create an "Objection Smasher"

Source: Demand Curve

You likely have oodles of sales pages on your site, but do you have an “Objection Smasher?” 

This is a landing page that lists the top 5-10 reasons why people don’t buy your product or why they churn.

Seems like a potentially bad idea telling people how you don't live up to expectations, right?

So, what’s the point of creating an Objection Smasher? 

I bet whenever you buy something, you almost always consider multiple products or vendors. And so do your leads.

And since every company is trying to sell to them, they’re usually wary when companies claim that their "the best," or that they're for everyone. 

An Objection Smasher builds trust and credibility with potential buyers since it acknowledges upfront why others churn or choose another business over yours.

And you can even weigh in to explain why certain customers aren’t a good fit for your product, or what you’re doing to improve your product further.

Here are a few examples of Objection Smashers:

• Drift’s article, “4 Reasons Customers Quit Drift in 2017,” lists their top customer complaints and then explains how they’re tackling these issues.

• Monday.com chooses a slightly different angle by naming Salesforce as its best alternative.

The Objection Smasher addresses common objections and builds trust—so chances are the leads who see it yet still continue to move down your marketing funnel will actually convert.

Thank you for reading! ✌️

We look forward to sharing more with you next week. Stay tuned!

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