Growth tips #003

April 24, 2023

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When you joined Growth Marketing Pros, we promised you one thing: Weekly, curated tips that (actually) help you grow. So here they are. 🚀

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Tip: Increase brand awareness by piggybacking on popular tweets

Source: Growth Bites

Tweeting to your audience is great, but it's important to expand your reach to new audiences as well. To branch out, be the first to comment on soon-to-be popular tweets from influencers.

According to Toby Howell of Morning Brew, an easy way to grow your audience is by piggyback on popular tweets. Set up push notifications to alert you when influencers in your industry tweet something. When you're notified, take a look right away. If you think the tweet could get some engagement and you've got something valuable to say, be the first to add a thoughtful comment. Speed is key here so if you plan to make your comments stand out with images, make sure you've got a service like Canva or Stencil locked and loaded.

What's trending? 

7 ways people learn about new products

Source: Demand Curve

Common startup challenge: Your product solves a problem that people don't know they have yet.

For example, no one knew they needed an Uber–they thought they needed a taxi.When planning your go-to-market strategy, choose a marketing channel that:

👉 Allows you to get in front of a lot of your target customers, quickly👉 Allows you to get in front of your target customer, inexpensively

There are 7 ways people learn about new products:

  1. Word-of-mouth: through friends, family, and colleagues

  2. While browsing online, organically: SEO article, social media recommendation

  3. While browsing online and seeing a promotion: Facebook, Instagram, YouTube ad

  4. Offline, organically: seeing a product on the shelf, someone using it

  5. Offline and seeing a promotion: billboard, posters, samples

  6. While at home, seeing a promotion: direct mail

  7. Someone reaching out to you: direct sales

Go through all seven ways people learn about new products and list all the channels that are possible. For each channel, ask: How quickly and cheaply can I reach my target customers? How many are there?

This exercise will clarify which marketing channels will be most effective for your go-to-market strategy.

Thank you for reading! ✌️

We look forward to sharing more with you next week. Stay tuned!

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