Growth tips #002

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When you joined Growth Marketing Pros, we promised you one thing: Weekly, curated tips that (actually) help you grow. So here they are. 🚀

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Gain your first users by selling your product on a marketplace

Source: Growth Bites

If you don't yet have your own audience, leverage a marketplace with a built-in audience and then migrate the product to your own site later.

Pippin Williamson of Sandhills Development ($256,000/mo) says this was critical to his success. He had no reputation, no following, no way to reach potential customers, so he used Code Canyon to build an early customer base. Once he was up and running, he migrated his products to his own site so that he could control payment terms and also keep 100% of each sale. The marketplace you choose will depend on your product. Just make sure their terms don't prevent you from selling the product on your own site.

What's trending?

How to get better testimonials

Source: Demand Curve

The best testimonials start with skepticism. It's easy to think that start-to-finish positive testimonials drive the most conversions.

But "reverse testimonials" can be more effective. They start with skepticism: fears, doubts, or obstacles.

Everyone has objections. Testimonials that address them first build connections with others who are on the fence because of their own reservations. Plus, they add a storytelling arc, from problem/concern to success.

You can get better, transformational testimonials by asking your reviewer a few key questions:

1. What was the problem you were having before you discovered our product?

2. What did the frustration feel like as you tried to solve the problem?

3. What obstacle would have prevented you from purchasing?

4. What was different about our product?

5. Take us to the moment when you realized our product was actually working to solve your problem.

6. Tell us what life looks like now that your problem is solved or is being solved.

Asking questions also gives helpful guidelines to testimonial givers, so they aren’t staring at a blank screen trying to think of what to say.

Bonus for higher-converting testimonials: If possible, align a testimonial's messaging with its placement. If your customer talks about a specific feature, spotlight their comments in your marketing surrounding that feature, like a dedicated landing page or re-engagement email. If they came across your brand through a YouTube ad, how much more effective would it be if the testimonial giver also discovered you through YouTube, clicked, and is now thriving?

Thank you for reading! ✌️

We look forward to sharing more with you next week. Stay tuned!

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