Growth tips #004

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Get more pre-launch registrations by implementing a viral signup flow

Source: Growth Bites

If your product is useful to someone, it'll probably be useful to some of their friends too. Increase pre-launch signups by requiring users to invite others before gaining access.

Groove was able to get 30% more beta signups each day by implementing a viral signup form that required users to invite three friends in order to get access. As you can imagine, this resulted in a sizeable drop in registrations initially. But some people still signed up, and when their friends did the same, virality kicked in and signups bounced back even higher than before. It's definitely worth A/B testing before you go all-in, though — this blade can cut both ways.

What's trending?

Free tools for more efficient Reddit research

Source: Demand Curve

Reddit is rich with content ideas and audience insights, but it can be difficult to navigate.Try these 3 free tools for more efficient Reddit research.

• Subreddit Stats: Find out which subreddits have seen the most growth in the last day, week, month, and year. Use it to find out what new trends or interests are gaining traction. For example, the recent growth in r/ArivaCoin might explain why a new cryptocurrency is gaining momentum. You can also look specifically at the growing subreddits relevant to your industry to see what kinds of content are being posted. Then see if you can relate this topic back to your product.

• Map of Reddit: Find out what other subreddits members of a particular subreddit are drawn to—in other words, where other segments of your audience may hang out online. For example, searching for the subreddit upcycling shows an overlap with subreddits like ZeroWaste, sewing, and declutter.

• Reddit Saved: Although you can save posts and comments on Reddit, you can’t easily search through this saved content. This app offers a solution, so you can continue saving content for inspiration and then quickly search for a specific post later.

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