Growth tips #006

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When you joined Growth Marketing Pros, we promised you one thing: Weekly, curated tips that (actually) help you grow. So here they are. 🚀

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Early on, make your app free on select occasions to spur growth

Source: Growth Bites

Kickstart momentum by offering your product for free on select occasions while seeking early traction.

Alex Chernikov (@alexcher) of Gikken made his app Mate free for one day out of the year and pulled in 120,000 downloads and 700 new ratings, which ramped up his App Store rating to 4.67. He says it's not enough to just change your price to "free" in the App Store. He recommends using subreddits like /r/AppHookup and /r/Apple to promote the free day. Keep in mind that current users may feel jilted! Alex offered his paying customers his other app for free a few days before the promotion.

What's trending?

Build social proof—even if it’s only lukewarm

Source: Demand Curve

Some social proof is better than none.

According to a major e-commerce study, a seller with negative reviews and poor photos is more likely to outperform a seller that has zero information.

Chew on that for a second.

Zero information leads to distrust, while negative information facilitates a neutral level of trust.

This finding illustrates the importance of “uncertainty reduction.” That is, people require information to feel more trust about something.

That’s not to say you should actively seek out bad reviews. Rather, understand that having no reputation or photos whatsoever may preclude sales.

Thank you for reading! ✌️

We look forward to sharing more with you next week. Stay tuned!

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