Growth tips #009

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When you joined Growth Marketing Pros, we promised you one thing: Weekly, curated tips that (actually) help you grow. So here they are. 🚀

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Jumpstart growth by launching repeatedly (list included)

Source: Growth Bites

The time of hosting a grand opening is over, so don't limit yourself to one launch (or even a few). Reach new audiences and get customers by launching repeatedly.

@muntasir launched Contentpace over 50 times within 6 months and brought in $146,000. That's a lot of launches, which is exactly the point. You can (and probably should) launch over and over and over again. Because every launch leads to a new audience and more customers. Muntasir started with Product Hunt, then BetaList, and continued on through his list of places to launch.
And here's another list, just for good measure.

What's trending?

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Tips to improve your onboarding

Source: Demand Curve

Books don’t work.

Think back to your favorite book from ~2015. How much of it do you remember? And that was your favorite.

Humans just aren’t wired to retain information well after a single read. That’s not how we learn. We need activities, feedback loops, and metacognition (thinking about thinking about what we’re reading). We need to spread out learning over time.

Of course, retention isn’t just a memory problem. It’s a startup problem too. User retention is what drives sustainable, scalable growth. During onboarding, here are a few ways to boost business retention through cognitive retention:

• Do > show > explain. The more action-driven your user's education is, the more effective it will be. For instance, instead of starting users off with a bunch of tool tips and videos, Grammarly guides them to fix a dummy page’s grammar.

• Don’t show your user every feature. Over-educating a new user will overwhelm them. Spread out learnings—and new feature introductions—to avoid info overload.

• Connect through personalization. In general, personalization reduces friction and time to activation. Some ways to increase learning during onboarding, and make it more personalized in the process: 1) For B2B, offer a one-on-one webinar or demo. 2) Try a “choose your own adventure” approach to onboarding, with users picking their path.

Following these steps increases the chance that users will reach their "aha moment"—the moment they realize real value from your product. And they need to do that to stick around.

Thank you for reading! ✌️

We look forward to sharing more with you next week. Stay tuned!

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