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Increase trial signups by notifying users when their trials are about to end

Source: Growth Bites

Some people balk at the thought of their free trials automatically transitioning into paid plans. Put their minds at ease and boost conversions by offering to notify them before the end of their trials.

When a mobile app called Blinkist started giving users the option to get notified before their trials ended, they saw a 23% increase in trials. Interestingly, trial cancellations also decreased by 4% — presumably either because the notification served as a reminder to use (and value) the app or because the offer created trust.
Here's how they did it 👇
They added a screen that explains the trial flow: Get full access today, receive a reminder in five days, and get charged in seven days. If the user chooses to start a free trial, they're asked if they'd like to be notified when the trial is about to end. Selecting "Remind Me" schedules a push notification (though an email could work too) for 2 days before the end of the trial. And, while the notification lets the user know the trial is up in 2 days, it is phrased as a reminder to make the most of the app while it's free, making it likely to increase engagement.

What's trending?

Run better SaaS customer surveys

Source: Demand Curve

For SaaS startups, surveys are critical.

They’re how you find out what customers actually want, instead of building products, growth strategies, and business models on assumptions and beliefs.
But in practice, we’ve found that running surveys are a lot like meditation—everyone talks about it, but few actually do it.

Those that do run surveys often make these repeat errors:

1. They don’t ask questions that get to the heart of customer decision-making and product-market fit.

2. They don’t segment the results. They lump everyone together for less-revealing findings.

Here’s how you can fix both.

Questions to ask

Use this survey template from PMF Survey to get started, recreating it in whatever survey platform you prefer, like Typeform.
Here are some possible questions—alter them based on what you’re trying to learn about your customers.

• How did you discover [X product/company]?

• How would you feel if you could no longer use X?

• What would you use as an alternative if X weren’t available?

• What’s the primary benefit you’ve experienced from X?

• Have you recommended X to anyone?

• What type of person do you think would benefit from X?

• How could we improve X to better meet customer needs?

Segments to break out

• Most active and loyal users

• Infrequent users

• People who signed up for your service or a trial but never used it

If you split out those three segments, you’re more likely to gain insights into why customers are active in your product. And why they churn.

Thank you for reading! ✌️

We look forward to sharing more with you next week. Stay tuned!

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