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Reach new audiences by letting other businesses offer your product as part of a promotion

Source: Growth Bites

Lots of businesses offer gifts with pre-sales, launches, and other promotions to boost sales. Reach their audiences by letting them offer your product for free as a part of these promotions.

To get your product in front of new audiences, consider offering it to other businesses as something they can give away in their promotions. This can increase brand recognition, win you new fans, and provide you with a list of confirmed buyers who may be interested in becoming full-fledged customers down the road. To get started, reach out to people with upcoming launches and promotions. As long as your products are complementary, lots of businesses will be interested, as it adds value to their promotions — it's a win-win. If your product is subscription-based, make it free for a certain timeframe (or for a certain tier). If not, then offer a low- to mid-ticket product for free and upsell later.

What's trending?

Reduce decisions per page to increase conversion

Source: Demand Curve

Decision fatigue might be hurting your conversion.

If people have to make too many decisions when they get to your landing page, they'll tire and bounce.

So what can you do to avoid it?

Decrease the amount of decisions per page that people have to make.

• Only include the most critical links in your nav bar: Don’t distract people from the action you want them to take.

• Limit the types of CTAs you use. You can take this a step further by using Unbounce or Optimize to show a dynamic CTA: a single CTA that is most likely to get a click given the particular person.

• Use plenty of negative space to prevent people from having to choose between focusing on creative or copy.

Remove all unnecessary decisions so people quickly get what they're looking for from your site. They'll be more likely to buy from you.

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We look forward to sharing more with you next week. Stay tuned!

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