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When you joined Growth Marketing Pros, we promised you one thing: Weekly, curated tips that (actually) help you grow. So here they are. 🚀

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Get more traffic by using forums to find easy keywords

Source: Growth Bites

Looking for a way to find easy keywords that you know people are talking about? Find a forum in your niche and write articles about their top keywords.

Steve Toth of SEO Notebook has been using forums to find great keywords for nearly a decade, and he says it's a helpful tactic in just about every niche.

Here's what you do: Find a popular forum in your niche. Head to a tool like Ahrefs or SEMrush, enter the forum URL and go to the organic keyword view. Filter for SERP positions up to #10 and set a rule that the keywords must start with who, what, where, when, why, or how. Now you've got question-based keywords that the forum ranks for, and since forum content isn't usually optimized for SEO, it's a safe bet that you can rank for it too. Check the keyword difficulty just to be safe, make sure there's enough volume, and then write your article.

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From Service to Product: Introducing Launch With AI Program for Startup Success

_{Brought by Solveo}

Why we productized our service business?

Did you know that up to 90% of startups fail, and the most common mistake founders make before launching their product is a lack of understanding of the target audience and market needs?

One of the key reasons why we decided to productize our services is to offer a comprehensive resource that outlines our step-by-step approach to launching a product to as many aspiring entrepreneurs as possible.

In our program, we have distilled over ten years of experience and expertise into a well-structured guide that startup founders can follow. This intensive program will equip you with the necessary knowledge, tools, and guidance to plan, execute, and optimize your product launches.

Many founders may not have previously considered engaging with an agency. By productizing our services, we aim to break down any barriers and provide a solution accessible and applicable to a broader audience. Our program offers a clear and actionable roadmap that can empower founders to navigate the complexities of launching a product, regardless of their prior experience or industry background.

Through our program, we provide you with detailed insights into our proven and tested tactics. We have worked with over 500 startups, gaining valuable experience and refining our strategies. By sharing these tactics, we aim to give you a competitive edge in the market and increase your chances of success.‍

Find out why you should choose us, the program overview, who it is for, and more by reading the blog 👇

Build product exit points to enhance satisfaction and retention

Source: Demand Curve

Some companies purposely make it hard for users to disengage from their products.

For instance, with autoplay turned on, YouTube and Netflix automatically show more content after the user’s video has finished. And publishers like BuzzFeed and Bustle use infinite scroll so that more content automatically populates as users move down their sites.

Companies do this to engage users for longer. But this kind of product experience may actually do more harm than good.

Why? Users feel trapped. Although they voluntarily continue to use your product, they may feel negative about it once they break away. They might even be more likely to perceive it as a mindless or addictive waste of time.

To avoid trapping users, consider building natural exit points into your product. That is, give users clear signals that a product experience has ended. Make it easy for them to leave.

A few examples:

• Instagram shows users a “You’re All Caught Up” message once they’ve seen all the posts in their feed from the last two days.

• The dating app Coffee Meets Bagel closes chatrooms after seven days—an exit point that encourages users to swap contact info with their matches or chat with new ones.

• Many mobile games show a post-game screen with options to return to the home screen or play again.

Exit points create a sense of completion and make it easier for users to leave with satisfaction. Users are less likely to feel bad about using your product for a prolonged amount of time.

Here are a few ideas for how to create exit points:

• Instead of enabling autoplay or infinite scroll, use “Next” or “Load More” buttons.

• Celebrate the end of a product experience by framing it as a big win. For instance, after completing a workout, a fitness app could show a message like “You crushed it—now it’s time to relax!”

• For a more transparent approach, show users how long they’ve been using your product and invite them to take a break. Example: ”You’ve watched 97 videos in the last hour. Want to rest your eyes for a bit?”

Unlike attention-trapping features that take advantage of users, exit points treat your customers more kindly and ethically. And since they help deliver a more satisfying experience, users may stick around for longer over time.

GMP Talks: How to enhance influencer engagement strategy

Insight from Dan Taylor

In a discussion initiated by Ram Chaitanya about improving his current influencer strategy, Dan Taylor shared his valuable tips from his own framework:

🗣️ Your outreach is a wall of text, and the language used is too verbose - counterintuitive. You actually want your outreach to be short and written to a middle school level - this is because your outreach will be scanned in 5-10 seconds by your prospect, usually on a mobile device.

Here's my own framework that I tailored for you:

1. Look at your largest/most well-known influencer who is already a client

2. Generate a list of "competitor" influencers who aren't clients (IE, influencers in the same niche competing for the same audience)

3. Contact them with a message along the lines of:

   
   ‘Hey MrInfluencer, we just started working with COMPETITOR and COMPETITOR to help grow their profile both off and on the platform, as well as provide a steady flow of partnership & sponsorship opportunities. Can I send over a couple of ideas/opportunities we have at the moment that I thought you'd be a good fit for?‘

4. Send that IDENTICAL message across all channels (Social/Email/LinkedIn etc.) -> aim is to get a response.
   In your follow-ups, only ever send enough to get them to reply with something. Don't over-pitch or over-sell.

My sequence uses the same format for messaging. The first email is literally 2 sentences - and it has a 9% response rate (don't trust open rates; they're unreliable at best and tank your deliverability at worst).

Read the whole discussion here.

Thank you for reading! ✌️

We look forward to sharing more with you next week. Stay tuned!

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