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Add internal links to your FAQ schema to increase click-throughs from the SERP

Source: Growth Bites

If your FAQ schema doesn't have links, you might be missing out on traffic. Increase your click-through rate from the SERP by adding links to your FAQ.

As you may know, your FAQ pages can be displayed as a rich result on Google (here's how to make that happen). What you might not know is that you can take it a step further and add hyperlinks to your FAQ schema. This can result in more traffic and, ultimately, more conversions.

For information on how to do this manually or with a WordPress plugin, check out Daniel Cheung's write-up. Or try this FAQ schema generator.

Note: Don't waste time on this until you've built up your site's domain authority.

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Test pre-targeting for better cold email conversion

Source: Demand Curve

Cold email works better when your targets already know who you are.

So unless your startup is a household name, you might consider pre-targeting: Run ads to a specific list of email addresses before reaching out to them.

Pre-targeting can boost open rates and response rates because it makes your company feel more known—especially in industries with large, older companies (like government, manufacturing, supply chain, and real estate).

How to run a pre-targeting test:

• Pull a list of at least 1000 emails. Call this group A.

• Then pull another list of 1000 emails. Group B.

• Run ads on LinkedIn and Facebook and directly upload the group A list (you’ll want to use “Direct Audiences”). Then email group A.

• Email Group B without running ads.

See which group responds and converts better.

💡Final tip: When optimizing your pre-targeting campaigns, consider choosing the Awareness objective on your ad platform. You just need your prospects to see your ads—not click. It’s cheaper because fewer advertisers bid on awareness ads.

Thank you for reading! ✌️

We look forward to sharing more with you next week. Stay tuned!

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