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Use pre-recorded demo videos to boost retention

Source: Growth Bites

Customer support and one-on-one demos keep retention up but they're time-consuming — for you and your customers. Save time and cut churn with pre-recorded demo videos.

Confused customers will often churn before going through the hassle of reaching out for help. You can easily answer their questions while showcasing the strengths of your product by recording short tutorial videos. Just record your screen with apps like Loom and Vidyard while you walk through your product. One video might do the trick, but for bigger products, it may be beneficial to create one for each feature or page. Then put it somewhere unobtrusive in the product, perhaps with a "Watch the Demo" button. Or you can embed the video on the Home, FAQ, or Support pages. Of course, you're still going to need to provide stellar support and maybe even jump on those demo calls, but this should make it more manageable while keeping churn down.

What's trending?

The Role of AI in product launch

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In the exhilarating tech startup landscape, the introduction of large language models like ChatGPT, Google’s Bard, and Microsoft’s Bing redefines the landscape of artificial intelligence.

With their ability to generate human-like text, they’re revolutionizing business processes, making tasks like content creation, customer service, and coding significantly more efficient and productive.

The introduction of the new feature- the plugins, marks a significant stride in the realm of Artificial Intelligence. Each plugin has its unique functionality and application, and some have emerged as particularly valuable in the context of product launches.

🤖The possibilities with AI today are limitless. 🤖

Our program will give you useful insights into how to use AI tools in every part of the product launch process, such as de-risking and self-audit, market analysis and trend analysis, competitor analysis, research data analysis, spotting acquisition channels and strategies, content writing, social media posting, and ad copies.
By utilizing AI models, you can analyze a wealth of information (market data, acquisition channels, competitive landscape); process and interpret complex datasets, identify potential opportunities, and generate a wide range of content.

Is this program for you?

Perform a self-assessment and check whether you are ready to initiate your journey with our help by following the blog below. 👇

Product page best practices

Source: Demand Curve

A friendly PSA. Great product pages do two things:

1. Reassure and convert customers who were learning towards buying

2. Win over and convert those who were on the fence

Most product pages look the same for a reason. There’s a formula. Here’s how some of the top brands structure them (for desktop and mobile):

Product images:

• Desktop: Left side of the page. People scan from left to right.

• Mobile: Front and center. People scan and then scroll down.

• Reasoning: You want them to see your product before your price.

Product name, details, add to cart:

• Desktop: Right side of the page.

• Mobile: Just under the image.

• Reasoning: Remove lengthy product descriptions above the fold. Keep it minimal—the goal here is conversion.

Full product description and reviews:

• Desktop and mobile: Just below the fold.

• Reasoning: If people are interested in your product, they will scroll. When they do, you want to hit them with copy that will convert. Reviews and testimonials are critical in this section—they add weight to the claims you’re making on the product page.

Your insights matter!

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