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Leverage the endowment effect in your copy to increase signups

Source: Growth Bites

Prompting potential customers to sign up is all well and good. But you can boost signups by phrasing your CTA like they're already on board and simply need to claim their reward.

When Livongo tested leveraging the endowment effect in email copy, they increased their open rate by 25%, their clickthrough rate by 88%, and their registration rate (within a week of the email) by 120%.

Not bad, considering that all they did was change the CTA from "Join the program" to "Claim your welcome kit", and reword some copy to match.

The main reason it worked is that people value things more when they feel that they belong to them. Of course, there were other factors at play too (for example, claiming sounds easier and more rewarding than joining). But the endowment effect is powerful and this example illustrates the importance of giving users a sense of ownership — even before they sign up.

That way, instead of being on the outside considering whether to come in, they'll already be in. And all they have to consider is whether to reap the rewards.

What's trending?

The Role of AI in Content Creation

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In today’s world, the success of any business is heavily dependent on the quality and relevance of its content.‍

By creating compelling and informative content, you can attract and engage their target audience, build brand awareness, and achieve their marketing goals. Whether through informative blog posts, visually appealing infographics, or engaging social media updates, good content is essential for establishing a strong online presence and standing out in a crowded digital landscape

‍AI has revolutionized the way we generate new content by providing powerful tools and algorithms that enable us to create, optimize, and distribute content more efficiently and effectively than ever before.
AI has transformed content creation through content generation, where AI-powered tools like ChatGPT-3 can create new content based on specific inputs and parameters.

AI can help you with content creation in several ways:

1. Content creation

2. Personalization

3. Optimization

4. Translation

5. Editing

Discover a helpful tip for content repurposing with AI by reading the blog below. 👇

Shorten your free trials for more conversions

Source: Demand Curve

The entire point of a free trial is to prove value and convert leads into customers ASAP.

So, how long should your trial be to maximize conversions?

Most companies offer free trials of 7-30 days, though some run as long as 90 days.
You can justify both ends of the spectrum.

1. Longer trials mean users have more time to get familiar with a product.

2. Shorter trials create a sense of urgency.

So which leads to more customers?

In a study of 7-, 14-, and 30-day trials for a SaaS product, the shortest length (7-day) did best at increasing subscriptions, retention, and revenue.
Meanwhile, there was little difference between the 14- and 30-day trial results.

According to researchers, urgency explains why.
With a short trial, we use a product more intensively because we want to maximize its use in the limited time frame.

But with a longer trial, we tend to use the product much less per day. And as a result, we forget about it in the trial’s last days—the most important period because that’s when we decide whether or not to become a customer.

💡Tip: Experiment with short trials to boost conversion. 

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