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When you joined Growth Marketing Pros, we promised you one thing: Weekly, curated tips that (actually) help you grow. So here they are. 🚀

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Build open-source software to grow your audience and your revenue

Source: Growth Bites

While you might not have guessed it, open-source projects can be a great source of income. Make your product open source to gain an audience, grow your business, and build better software.

@nemiah of open3A is making $9,000/mo with open-source software.
Her app is free, but users can purchase paid extensions. The special sauce is that her shop remembers all the extensions a customer has bought so that every time they download a version, it puts all the paid extensions together in a zip file for them. So the customer gets the code, including extensions, after they buy. Additionally, she now has a way for people to "rent" the app from her while she takes care of the technical implementation, maintenance, etc. for them. And now, she has a physical product as well.

Other ways to monetize your open-source projects include charging for support, dual licensing, and using the project to promote another (paid) product. If you decide to go the open-source route, here's a solid guide to get you started. It's not for everyone, but if you're a B2B company, or if you target tech-savvy customers, it could be worth considering.

What's trending?

Google search ads and AI

_{Brought by Solveo}

Search ads are not easy to write, as you are limited in the number of characters and you have a specific structure. You only have a few words to describe your product, your offering, your price or promotion, your value proposition, and to address your audience.

You are probably aware that the fewer words you have, the more difficult it is to say.

Thanks to Generative AI, you will now be able to write extremely powerful copies in seconds. Keep in mind that in order to get a good copy, you need the best prompt. Otherwise, you will just get a generic copy.

Open a new chat and tell GPT all the details about your product. Insert your keywords, explain your campaign goals, and wait for the magic to happen.

In case you are not sure about the first draft, don’t worry; the options are limitless. You can generate as many copies as you need. Just make sure to ask for the right thing and point in the right direction.

Our program offers comprehensive and guided lessons for every paid acquisition channel, with a specific focus on:

• Google Ads

• Facebook and Instagram Ads

• AI-powered tools for paid acquisition channels.

Discover some PROMPT Templates that you can use for your ad campaigns that are featured in the blog.👇

Make your content different—not just better

Source: Demand Curve

Content marketing used to be pretty simple.

Finding an article that answered your specific question in a Google search was rare. Articles that got it right earned most of the traffic.

Then SEO shifted to aggregation: articles that consolidated information into one place ranked higher than fragments. This led to the “skyscraper model”—massive, exhaustive guides on subjects.

Now, search results pages are dominated by established brands with loads of authority and backlinks. Most search results contain the same information: copycat content. The problem is, once a reader has read one article, they’ve effectively read them all.

To address this problem, in April 2020, Google filed a patent that, in short, should reward articles that bring new information to the table.

They call this idea information gain. It’s a measurement of the new information provided by a given article, above and beyond the info provided in other articles on the same topic.

So, instead of studying search engine results pages to outline articles, content marketers should be asking themselves, “What new information can I bring to the discussion?”

Three ways to factor this question into your content:

1. Create content that builds on other results

Instead of trying to outrank a top-ranking, comprehensive article, assume that the reader has already read it. How can you add value beyond what they’ve already read?

• Share a practical “next step”—a continuation of a competing article.

• Elaborate on a key idea contained within the competing article.

• Write the 102 version of their 101, going into more depth, detail, and nuance.

2. Experiment with risky framings and angles

You’ll likely be rewarded for bringing new and unique information to the table. Consider:

• Addressing unserved intent (“My specific use case isn’t represented here.”)

• Filling in missing information (“It’s weird that no one has mentioned X here.”)

• Challenging a differing or erroneous opinion (“That’s an outdated belief.”)

• Correcting mistakes in Google’s comprehension (“That’s not what I meant by this keyword.”)

3. Build an information moat with original research

Create content that can’t be found elsewhere.

• Include personal perspectives and company experiences.

• Survey your customers, users, or network for interesting data.

• Add quotes from subject matter experts.

Your content still needs to be better. But with the direction Google seems to be heading in, it’s smart to make it different as well.

Thank you for reading! ✌️

We look forward to sharing more with you next week. Stay tuned!

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