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When you joined Growth Marketing Pros, we promised you one thing: Weekly, curated tips that (actually) help you grow. So here they are. 🚀

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Place your reviews by your CTAs to increase conversions

Source: Growth Bites

Social proof builds trust and increases the likelihood of conversions, but placement is everything. Position your reviews directly beneath your calls to action to get more signups.

@IamRafiqul hit an 18% newsletter conversion rate on Content Marketing VIP by strategically placing reviews directly under the CTA on his website. He advises the following steps: Take your most glowing reviews from your current subscribers or customers (or ask for some). Craft a solid CTA that includes who it's for, the benefits, and (in the case of newsletters) the frequency. Then, place your reviews by the CTA, and include an image of the reviewer for best results. Rafiqul positioned his reviews directly below the email input — check out a screenshot in his post. Simple and effective.

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Introducing Our Game-Changing Tool

_{Brought by Solveo}

We are happy to introduce our "Launch Roadmap Toolkit" that we've meticulously crafted over the past few months.
It's the result of our experience with over 100 startups in their launch journey.

This toolkit is designed to simplify and streamline every stage of your product launch as well as to help you understand your current state.

As a BONUS part, we've also included some ChatGPT prompts to guide you through the process of the current state analysis.

👀 Here's a glimpse of what's inside:

• Project management tool to stay on top of your tasks, deadlines and team roles

• Current state analysis tool to understand how well your company is meeting its needs and where do you need to improve

• ChatGPT prompts to guide you through the current state analysis process

It's our attempt to make product launches a bit more manageable.
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Don’t think of community- and product-led growth as separate strategies

Source: Demand Curve

Community-led growth and product-led growth (PLG) are often talked about separately. But an effective go-to-market strategy can be to blur the lines between them.

Embedding community in your PLG strategy could mean built-in virality.

Examples:

• Strava: Use it to work out. Stay because your friends and colleagues are on the app too, giving you kudos.

• SparkToro: Use it for audience research. Love it because of the SparkToro team’s community participation, like bi-monthly office hours.

• Hacker News: Use it for news and commentary. Go to Y Combinator, which runs Hacker News, when you want to apply for a startup accelerator (example courtesy of Nir Eyal).

“Build community as a competitive advantage” is one of OpenView’s 11 principles for PLG. Compared to the old (and even fairly recent) days of establishing brand reputation through ads and trade shows, now “users are the brands. People respond to people, and look to folks they trust for advice. … Community isn’t just about creating another Slack channel. It’s about convening and connecting your target audience to help members achieve their own goals.”

Five ways to foster community as part of PLG, from OpenView:

1. Highlight power users’ creations to amplify community creators. Example: Figma’s community plug-ins

2. Build relationships by connecting users with their peers. Example: Optimizely’s Developer Community

3. Participate in existing communities where your users are active.

4. Build a content community. Create informative content that will help your users out. Any good content marketing program does this.

5. Acquire an established community, like how Zapier acquired Makerpad (probably a later-stage method).

Don’t have a product yet?
It’s not too early to start building a community to get people invested in your concept—and get invaluable early insights into what your users will want.

Thank you for reading! ✌️

We look forward to sharing more with you next week. Stay tuned!

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