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When you joined Growth Marketing Pros, we promised you one thing: Weekly, curated tips that (actually) help you grow. So here they are. 🚀

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Without further do, let's get started.

Do better at SEO from the get-go by checking a domain's backlinks before buying it

Source: Growth Bites

Buying a new domain?
Don't start at a disadvantage. Do your due diligence to see whether the domain has been penalized by Google.

If you buy a domain that has been penalized by Google, ranking will be even harder than it usually is — and that can affect your growth.
@andreboso of Zero to Marketing suggests checking a site's backlink profile before buying to see if there are spammy backlinks. If there are, that's a red flag. You can check backlinks with Ahrefs' free tool. Beyond checking the backlinks, Matt Cutts of Google suggests checking the Wayback Machine to understand the history of the domain, and see if previous pages looked shady or used blackhat SEO tactics. He also says to search site:domain.com and steer clear if the results are slim or if the index page doesn't show up at the top of the results.

If the domain isn't looking so good but you still just have to get it, consider disavowing the spammy backlinks.

What's trending?

Intelligent Cold Email Outreach

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Cold outreach is ‘free’; it requires much attention to detail and daily monitoring of results. By leveraging cold outreach, you can achieve multiple objectives, such as acquiring new customers, securing funding, establishing partnerships, and gaining valuable insights from industry experts.

Needless to say, we are being spammed every day with tons of cold emails, so you really need to know how to stand out and make it worth your while.

Cold email outreach tools:

1. Mailshake

2. Lemlist

3. Apollo.io

4. Woodpecker

5. Reply.io

💡Tip for cold outreach

Cold emailing is not a one-shot opportunity but rather a funneled approach and sequence with a set of steps and approaches aiming to trigger some kind of engagement from the receiver. In order to automate the process and avoid manually checking and monitoring each KPI, outreach tools allow you to create funnels and automated sequences.

Typically an outreach funnel consists of 3 emails sent over a period of time. Depending on the contents of the email, the funnels usually go:

1st email

Wait three days

2nd email

Wait seven days

3rd email

AI can significantly improve your outreach messages, or it can write an impressive one from scratch.

Read a few examples of ChatGPT prompts in the blog below.👇

Trigger popups only for warm visitors

Source: Demand Curve

One of the biggest paradoxes in marketing?
Popups.

People hate them, yet many companies still use them since they often lead to more conversions.

So, marketers who want to capture the conversion benefits of popups need to figure out a way to do so without irritating potential customers.

One tactic to try: trigger popups only for warm users!

According to one study, 92% of first-time visitors to a website don’t make a purchase. But 75% plan to return and buy something on their next visit.

So instead of enabling popups for all users by default, consider showing them only to returning visitors with a demonstrated interest in your business.

For example, trigger a free shipping exit popup only for returning visitors with a minimum basket value (say, $50). The key here is minimum basket value. If you show a popup for free shipping for orders over $75 but a visitor only has $10 in their cart, your popup probably won’t be very effective.

And by only triggering the popup for returning visitors, you don’t bombard first-time, low-intent visitors with intrusive popups.

Thank you for reading! ✌️

We look forward to sharing more with you next week. Stay tuned!

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