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State your anticipated growth to increase your signup rate

Source: Growth Bites

A large user base acts as social proof and, in some cases, it can be an integral part of a product's value. If your new company is still short on users, get more signups by stating your anticipated growth.

A 2021 study found that when a platform had less than 1,000 users, stating its anticipated growth actually led to a ~20% boost in the signup rate among invitees. After you hit 1,000, it becomes as effective to simply state the current number of users. So in the beginning, consider conveying your anticipated growth via marketing materials, landing pages, outreach, signup forms, and so on. It can be something as simple as "We expect X users to join by the end of the year." Of course, the number should be an honest, optimistic prediction. It should be noted that this effect is particularly important for communities, marketplaces, etc., but it's likely to assuage hesitancy for other early-stage companies as well.

What's trending?

Growth Talks

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In this edition of Growth Talks, we spoke with Cody Benedetto, a visionary co-founder behind Modern Launch, a powerhouse in custom software development for startups and high-growth companies.

At Modern Launch, Cody and his co-founder, Ryan Serkes, utilize their robust backgrounds in software engineering and tech management to fuel entrepreneurial success stories. Their mission? To help ambitious professionals transform their innovative ideas into custom websites and mobile applications.

The journey to founding Modern Launch was built upon a rich tapestry of experiences. With an extensive history of working with diverse technology companies, coupled with their personal foray into launching and selling various businesses, Cody and Ryan crafted a unique approach to assist fellow founders in achieving their objectives.

A piece of advice from Cody:

You don’t have to be technical to be a successful founder.
However, understanding the fundamentals of project/product management and the product development lifecycle, are keys to success. Lots of early founders get caught up in their initial “idea” and design countless features on what folks “might” want. It’s important to map out the product, engage with early users, and use real feedback to dictate how a product looks and feels.

I’ve seen far too many founders put unbelievable time, money, and resources, into building things on speculation without engaging with users and determining target market fit. Defining a true MVP is imperative.
Stay agile, make changes, and iterate as much as possible.

Read the whole interview here 👇

Forms as a visual cue for conversions

Source: Demand Curve

Concise, simple landing pages generally convert better.
For instance, it’s best to eliminate any unnecessary copy, creative, and CTAs.
But less isn’t always more. Take a look at this experiment. 👀

A law firm created two variations of a landing page:

• One with the firm’s phone number (with a “call” primary CTA) followed by a lead generation form

• One with only the firm’s phone number—no form

The form got very few submissions. But the variation with the form generated 53.2% more calls than the variation without it.

The reasoning behind this: Forms act as a visual prompt for action.

Though both variations used the same primary “call” CTA, the inclusion of the form made obvious to leads—even people skimming the page—that the next step is to get in contact.

Based on these results, it’s worth testing how conversions are affected by the presence of a form. For example, if you have a landing page with only an email address or phone number, consider adding a form.

Thank you for reading! ✌️

We look forward to sharing more with you next week. Stay tuned!

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