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When you joined Growth Marketing Pros, we promised you one thing: Weekly, curated tips that (actually) help you grow. So here they are. 🚀

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Maximize pre-sales by offering a gift — not a discount

Source: Growth Bites

It's common practice to offer discounted pricing for pre-orders, but this may leave sales on the table. If your launch is over a week away, opt for a gift instead.

Presales are great for two main reasons:
First, you can make money before you even launch the product.

And second, they can help you validate the product. To order early, potential customers will need incentive, so businesses often offer discounts. According to a recent study, though, it's actually up to 125% more effective to offer a free gift (e.g. ebook, course, etc.) when the launch is more than a week away, instead of offering a discount. After hitting the one-week mark, they're equally effective. So why is this? Because people value immediate rewards more than future rewards. Speaking of which, if you've got a more rational (rather than emotional) product, the study says it's best to keep your pre-order timeframe short.

What's trending?

Growth Talks

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We spotlight Davis Lam, the driving force behind Revenue Ops LLC.
Born from hands-on startup experience, Revenue Ops LLC helps businesses streamline their operations and maximize growth.

Offering new software implementation, managed package services, and strategic consulting, Revenue Ops stands as a key growth partner in a competitive business landscape.

The backstory of Revenue Ops

I was working in Revenue Operations for a number of startup companies, and doing a number of new software implementations at each company. Eventually, I was being asked by people in the industry if I could help them with their tech stack, and decided to move forward with starting the company, so that I could assist anyone else who needed help as well.

Join us as we explore the compelling journey of Revenue Ops, through the lens of its founder, and dive into the exciting world of revenue operations.👇

When using personalization, avoid the creepiness ditch

Source: Demand Curve

Personalization works.

We see it every year with Spotify Wrapped, when personalized content goes massively viral. 80% of consumers are more likely to buy when brands offer personalized experiences. Personalized recs account for 75% of Netflix’s watched content and 70% of YouTube’s.

But when personalizing your marketing or product, avoid the creepiness ditch. That’s the no-man’s-land where personalization starts to feel creepy, resulting in fewer conversions, not more.

Examples of creepy personalization:
You feel singled out, your privacy seems invaded, or a mistake annoys you and reminds you that you’re being targeted, like when Pinterest congratulated single women on their weddings.

Ways to avoid the creepiness ditch:

• Don’t retarget too fast or too much. Consider waiting at least 24 hours before retargeting, and keep frequency conservative. Over 30% of people actually get angry at an advertiser if they see the same ad 10 times.

• Make sure messaging is relevant. In a study from Gartner, nearly half of participants said they would unsubscribe if content seemed personalized but irrelevant to them. But don’t get so relevant that people feel ill at ease—e.g., by targeting based on sensitive search history.

• Pay attention to bias and stereotypes. Another study found that people who received an ad for weight loss based on their size felt judged. Also be careful about stereotyping if your product uses personalized avatars.

Thank you for reading! ✌️

We look forward to sharing more with you next week. Stay tuned!

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