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State your anticipated growth to increase your signup rate

Source: Growth Bites

A large user base acts as social proof and, in some cases, it can be an integral part of a product's value. If your new company is still short on users, get more signups by stating your anticipated growth.

A 2021 study found that when a platform had less than 1,000 users, stating its anticipated growth actually led to a ~20% boost in the signup rate among invitees. After you hit 1,000, it becomes as effective to simply state the current number of users. So in the beginning, consider conveying your anticipated growth via marketing materials, landing pages, outreach, signup forms, and so on. It can be something as simple as "We expect X users to join by the end of the year." Of course, the number should be an honest, optimistic prediction. It should be noted that this effect is particularly important for communities, marketplaces, etc., but it's likely to assuage hesitancy for other early-stage companies as well.

What's trending?

Growth Talks

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Today, we have Dr. Christopher W. Smithmyer, the CEO and co-founder of Black Wallet LTD, and the Vice President of International Affairs for Brav Online Conflict Management.

His company, Black Wallet LTD, is a stablecoin 2.0 ecosystem management company that he formed during the COVID pandemic. The project is unique in the concept that it is not a “Borg” coin, meaning that we do not seek to be the “most powerful coin on the market.” KIROS, our native coin, is designed to be an exchange token that can be used in day-to-day transactions.

What separates you from the others?

“The key element differentiating our company from other companies is that our stability matrix is built off of an anchor to the basket of goods, not a direct peg with a fiat currency. This allows for the diversity of the asset pools to deal with shifts in the market more directly,” he says.

Too often now, people suggest that everything is rigged. There are still companies that pull themselves up by their bootstraps. One of the hardest things that you need to do is reinvest in your company. In the crypto world, everyone is racing to get that Lambo, and that Lambo ends up getting repossessed. Putting your profits, as limited as they may be at the beginning, back into the company is the diligence needed to keep your company moving.

Read the full interview to find out all about his achievements, key turning points, and strategies he used to climb the ladder of success. 👇

Forms as a visual cue for conversions

Source: Demand Curve

Concise, simple landing pages generally convert better.
For instance, it’s best to eliminate any unnecessary copy, creative, and CTAs.
But less isn’t always more. Take a look at this experiment. 👀

A law firm created two variations of a landing page:

• One with the firm’s phone number (with a “call” primary CTA) followed by a lead generation form

• One with only the firm’s phone number—no form

The form got very few submissions. But the variation with the form generated 53.2% more calls than the variation without it.

The reasoning behind this: Forms act as a visual prompt for action.

Though both variations used the same primary “call” CTA, the inclusion of the form made obvious to leads—even people skimming the page—that the next step is to get in contact.

Based on these results, it’s worth testing how conversions are affected by the presence of a form. For example, if you have a landing page with only an email address or phone number, consider adding a form.

Thank you for reading! ✌️

We look forward to sharing more with you next week. Stay tuned!

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