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Get top-quality traffic with error message marketing

Source: Growth Bites

Looking for traffic that's ready to buy? Target your competitors' error messages as keywords.

Your competitors' customers are probably running into error messages from time to time. And when that happens, they're likely to search for what to do about it. This gives you an opportunity to get eyes on your product from people who are currently frustrated with your competitor and looking for a solution — that's high-quality traffic.
To get in on the action, use a tool like Ahrefs or SEMrush to find your competitor's keyword rankings.
Then, filter for terms like "fix" and "error." When you find an error-message keyword with decent volume, target it with an article that offers the solution while letting them know about your product.

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Use price anchoring to increase conversion

Source: Demand Curve

Small changes to the way you convey your prices can have an outsized impact on conversion.

One of our favorite pricing tactics?
Anchoring—setting expectations so that your price becomes more attractive.

Here are a few ways to use price anchoring:

• When listing items, include the higher-priced items first. Think about a wine list. Seeing higher-priced items near the top of the list creates a price anchor and makes the other items on the list feel less expensive.

• Use specific numbers to encourage people to spend more. This works for quantity as well as pricing. Snickers grew sales by changing its quantity anchor from "them" to "18."

• Break down your prices into smaller units. £4.57 per day feels more attractive than £1,668 per year.

Check out more sharp pricing psychology tactics here.  

Thank you for reading! ✌️

We look forward to sharing more with you next week. Stay tuned!

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