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Expand your reach on the cheap with micro-influencers

Source: Growth Bites

Influencer marketing can be pricey. Get in front of a new audience without breaking the bank by working with micro-influencers.

Big influencers are pricey — we're talking at least $1,000 for a post to 80,000+ followers. Micro-influencers, however, have highly engaged followings, and they only cost roughly $193 per post (up to 1,000 followers). Some are even happy to be compensated with the product alone. Darko of Zero to Users says his research has revealed that a number of indie hackers have had success with this. And he suggests using X (formally known as Twitter), as it tends to be the cheapest platform.

When choosing a micro-influencer, confirm that their followers are in your target market, and make a decision based on their engagement; not the size of their following.
Check out their content to make sure their values are aligned with your product. Then reach out. Consider giving them free access if they aren't already a customer, so that they become a fan of the product. Then give them free rein to write what they want in their own voice. And of course, make sure they prominently disclose that the post is a paid promotion.

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Tap influencers for copywriting inspiration

Source: Demand Curve

Here’s a shortcut for refining your product copy: 

Find out how influencers are promoting your competitors’ products. Then take the best aspects of their language and use it in your copy.

Influencers are experts when it comes to driving engagement and action from their audiences. And people who follow your competitors’ brand ambassadors are likely in your target audience as well.

By studying how these ambassadors talk about products—and how their followers respond—you can find out what resonates.

To find sponsored ads for your competitors, use Google.
This way, you can look up public posts tagged with both #ad and the name of your competitor. You can also look up specific keywords from post captions. Some example search strings:

• site:instagram.com #gymshark #ad

• site:instagram.com @walgreens #ad

• site:instagram.com #neutrogena #ad hydro boost

Example: Look at this sponsored post from a beauty influencer. It’s a goldmine of copy ideas for skincare brands.

Thank you for reading! ✌️

We look forward to sharing more with you next week. Stay tuned!

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