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Use animated images in your articles to increase time on site

Source: Growth Bites

The longer visitors stay on your site, the better you'll rank on Google.

Keep people engaged by sprinkling high-quality animated images into your articles.

Brian Dean of Backlinko found that including animated images can increase the average session duration of an article.
That's a big deal because more time on site correlates with a higher position on Google's results. When adding these visuals, Animated SVGs are a high-quality option, but a simple GIF will work too.

If you're not sure what would add value and grab a reader's attention, try showing a step-by-step process of how something is done.
Screen capturing services like gifcap and ScreenToGif can help.

What's trending?

Growth Talks: Building Deeper Consumer Connections

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In modern marketing, design thinking has become increasingly relevant due to the rapidly changing consumer landscape and the need for businesses to stay ahead of the curve.

By adopting a design thinking mindset, marketers can better understand their customer’s pain points, desires, and behaviours. This enables them to create more meaningful and engaging marketing strategies that resonate with their target audience.

Core Principles of Design Thinking

By understanding the core principles of design thinking, individuals and organizations can unlock their creative potential and develop innovative solutions to complex challenges.

But what are the core principles? Let’s get into them:

Empathy is at the heart of design thinking. It involves putting yourself in the shoes of the user or customer to gain a deep understanding of their needs, desires, and pain points.

💡Pro tip: You can practice empathy by conducting ‘A Day in the Life‘ customer studies to observe and document the real challenges your customers face.

Collaboration is the second principle of design thinking. It recognizes that diverse perspectives and expertise can lead to more robust and practical solutions.

💡Pro tip: Foster collaboration by holding cross-departmental ideation sessions with sales, customer service, and R&D teams to gather insights and ideas.

Iteration is another fundamental aspect of design thinking. Rather than seeking perfection from the outset, embrace an iterative approach where ideas are tested and refined through prototyping and user feedback. This allows continuous improvement and ensures the final solution meets users’ needs.

💡Pro tip: Implement iteration by designing ‘minimum viable campaigns’ and use A/B testing to refine messaging and visuals based on consumer response

Embrace these core principles by mapping out a ‘customer journey’ to identify key touchpoints for empathy, establishing ‘innovation teams’ for collaboration, and using digital marketing tools for quick iteration cycles.

Whether creating user-friendly products or designing impactful experiences, design thinking enables you to approach problems creatively while keeping human needs at the forefront.

The following article will examine the impact of design thinking on marketing strategies and its role in improving audience engagement with brands. 👇

Get infomercial-level video testimonials

Source: Demand Curve

Good video testimonials work wonders in landing more sales. In fact, for 89% of enterprise companies, they can drive anywhere from 25% to 50% lifts in conversions.

But many companies struggle to produce video testimonials quickly and cost-effectively. They spend as long as six months on video production, often recording customers at live events or sending videographers to film their subjects directly. They don’t realize that you can get informercial-level video testimonials without traveling anywhere or investing in expensive equipment.

Here’s how:

• Identify your top customers. Depending on your product or service, these might be your repeat buyers, customers with high engagement, or those who’ve consistently referred your business to others or given high NPS scores.

• Create an enticing offer in exchange for a short video interview about your product. A few examples: an exclusive discount, credit toward customers’ next purchase, or a free month of service.

• Sign up for a free Calendly account if you don’t already have one. This will make coordinating interviews with your customers easier.

• Email your top customers with your special offer and Calendly link.

• Keep your interviews short, no more than 20-30 minutes, and record them on Zoom. Ask questions to guide customers toward a cohesive narrative. Try these ones:

• Why did you want [product]?

• What problem were you trying to solve?

• What do you like about [product] vs. [competitor]?

• What surprised you about [product]?

• Would you recommend [product] to others? If so, who and why?

• Use a video editing software like iMovie to cut out any pauses, umms, or other unwanted sounds. Add music from AudioJungle to give each testimonial more life—we recommend using tracks from the Cinematic category.

• Publish the testimonials on YouTube. Then add them to your sales pages and use them in your ads, emails, and other marketing collateral.

Once you’ve nailed down the process, consider automating your offer as an email sequence so you can collect testimonials on the regular. The more footage you collect, the more assets you have to leverage as social proof for your product.

Thank you for reading! ✌️

We look forward to sharing more with you next week. Stay tuned!

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