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Get more clients by productizing your services

Source: Growth Bites

Freelancing to keep the lights on?
Consider structuring your services as products to increase your revenue.

Services can feel a little too open-ended and risky for customers. But with a productized service, potential customers know exactly what they're getting and how much it will cost. This clarity makes their decision easier, while reducing their risk. And that means more sales. Plus, since they know what to expect, customers are more likely to be satisfied by what you deliver. To productize your service (or parts of a service), clearly define the outcomes that a customer can expect, the process involved, and the limitations (e.g. maximum number of iterations, etc.). Make sure the value proposition is clear. Brand it. Set a price (consider using tiers). Then display all of this on your website and marketing materials just like you would with any other product — value proposition, features, and pricing up front.

What's trending?

Growth Talks: Outsmarting Holiday Stress with AI

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We’re diving into the world of innovative gifting with Outdone. Co-founded by Jonathan Nass and Hugh Lagroterria, Outdone is the embodiment of a simple yet groundbreaking idea: making gift shopping smarter with AI.

Outdone was born amidst the universal chaos of holiday season shopping, and its conception was sparked by the shared frustration of two roommates.
Hugh and Jon had experienced first-hand the stress of finding the perfect gifts for loved ones, and believed that there must be a better, smarter way to approach this age-old problem.

Idea validation process

The idea underwent a thorough validation process, starting with a series of progressively robust tests. Initially, simple Facebook ads directed users to a rudimentary landing page (LP).
This LP hosted a Google form where users provided information about the person they were shopping for. The subsequent manual web scouring and email recommendations lacked tech or AI. Surprisingly, the click-through rate (CTR) and form conversion rate exceeded expectations, prompting the team to develop the first version of the product.

Discover how they got their first 100 users and what worked for them in the interview below 👇

Retarget users with direct mail automation

Source: Demand Curve

Direct mail is wildly overlooked as a channel—its average response rate is 9%.

Compare that to 0.4% for organic social and 0.6% for paid search.

One of direct mail’s most effective uses today? Automated retargeting.

Here’s a simple way to test it:

• Identify site visitors who abandon cart and create two segments.

• Keep one group as the control. Send them your standard abandoned cart email flow.

• For the second group, skip the abandoned cart email and instead, send a beautiful postcard in the mail with a unique QR promo code (say, 10% off first purchase). You can set this up to send within 12-24 hours of the cart abandonment.

• Test the conversion difference between groups.

Direct mail engages people who might not otherwise respond to digital retargeting. One study concluded that marketers see a 300-400% lift in conversion rates when targeting cart abandoners through direct mail.

You can use a tool like Lob, Rejoiner or Inkit to automate this whole process.

Thank you for reading! ✌️

We look forward to sharing more with you next week. Stay tuned!

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