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Amplify your launch by working with a popular hunter on Product Hunt

Source: Growth Bites

Hunters can still amplify your Product Hunt launch. Start building relationships to get an added boost when you go live.

There was a time when getting a popular hunter to hunt your product was a big deal. That pretty much went out the window when Product Hunt stopped notifying hunters' followings when they hunted a product. But the folks at Demand Curve have confirmed that hunters can still offer a significant boost. Products posted by popular members tend to get fast-tracked to the front page, which is a big deal when competing against hundreds of products on any given day. And it gives the product credibility to boot, as people often know and trust these members. All of this should translate to more upvotes, comments, and new users. So if you know a popular hunter, reach out. If you don't, check out Upvote Bell's leaderboard and start building relationships. This is not make-or-break, but it can give you a nice boost right when it counts most.

What's trending?

Growth Talks: How to generate buzz before a product launch?

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With so much time and effort developing your new product, it’s easy to neglect the critical aspect of getting the word out to potential clients.

The entire point of making a product is to sell it.
Finding product launch ideas can be both nerve-racking and exciting. The most difficult challenge is getting people to queue up for it before it is even out.

When it comes to successful product launches, Apple clearly understands how to introduce a product for maximum sales. Their stellar reputation and sometimes-fanatical followers undoubtedly play a big role.
However there are several ways that almost any organization may use to stimulate their accomplishments.

1. Be present from the very beginning.

2. Create up-front excitement.

3. Build a pre-launch user base that loves the product and has exclusive access to it.

4. Get influencers or important people in the industry to hype up your product.

Delve into the details of each of them here 👇

How to write a product announcement

Source: Demand Curve

“We’re pleased to announce”: the start of exactly 0% of compelling product announcements.

For a more remarkable way to announce product news, look at how Twitter does it.

That tweet is deceptively simple. A lot went into it. 

Marketing Brew’s Jack Appleby asked Ashley Tyra, Twitter’s Head of Social Editorial and Voice, what their process for product tweets is.
Here’s what she said:

“We open up a Google doc and start doing a free write. First, we start with the very straightforward ones—once you nail the clarity line, you can start to have fun with the rest. We probably write 20 to 50 options for ourselves, then arrange them—what are the ones floating to the top? Which ones are making us laugh? Which ones do we have that gut reaction to?”

Breaking that down into steps, which you can use anywhere you’re sharing news (like email hooks or in-app popups):

1. Create a shared doc and invite your writing team to join.

2. Writers add announcements that
   a) share clear information and b) have personality.
   As Appleby puts it:
   “While personality is important in today’s attenuated social landscape, you can’t be all hat and no cattle.”

3. Arrange the top contenders. Pay attention to emotional and gut reactions—those are what make a message stick.

Having a well-defined social media voice will make this process easier.
Here are some useful tips from Hootsuite on creating a social media style guide.

🎄 Wishing you a year of success and happiness! 🎄
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We look forward to sharing more with you next week. Stay tuned!

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