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Use exit-intent popups to gain traffic from your side projects

Source: Growth Bites

Add exit-intent popups to your side projects to drive traffic to your paid product.

Alan Warsoff of SelfDecode ($17,000/mo) saw a 1.2% click-through rate when he added one to his co-founder's website.
He simply triggered a popup when the user's mouse left the page, asking them to check out his product. About 60% of SelfDecode's traffic comes from this website and, of all the ways they've tried to divert traffic, these exit-intent popups have performed the best.

Check out these examples and best practices to get started.

What's trending?

Growth Talks: KPIs to Monitor for Product Launch Success

_{Brought by Solveo}

When launching a new product, the odds of success are approximately 25 to 1. According to Harvard Business School, about 95% of the 30,000 new products released each year fail.

The most dangerous product launch mistake is failing to establish relevant, realistic, and measurable key performance indicators (KPIs).

Instead, businesses must set clear, reasonable, and quantifiable goals for revenue, price point, total sales required to reach revenue targets, the number of needed prospects, leads, and conversions, and the percentage of sales expected from new vs. recurring customers.

Setting and monitoring the correct metrics is critical for measuring your progress and ensuring you’re on track with your product launch strategy.

They allow companies to: 

• Keep track of progress

• Improve internal communication throughout the organization.

• Specify the objectives of your product launch.

• Assess marketing initiatives and overall strategy.

If the measurements show that you’re still a long way from meeting your objective, it’s an indication that you should probably revise your strategy to get closer.

It’s vital to note that metrics aren’t goals in and of themselves but rather an assessment of goals and objectives.

Because every product is different, the product marketing metrics used to measure the success of a launch will most certainly differ depending on the company, industry, and stage of the product launch strategy.

Recommended metrics for the pre-launch phase:

1. Engagement and interaction on social media for Product Launch Success

2. Website traffic and page views for Product Launch Success

3. K-factor for Product Launch Success

Read in detail about each of them in the following blog post 👇

A framework for determining good friction

Source: Demand Curve

Marketers usually use the term "friction" to refer to obstacles that prevent people from converting. Most marketing advice says to reduce friction as much as possible. 

But not all friction is bad.

Sometimes, friction does the opposite of what you're told. It can actually drive purchases and keep users engaged.

Here's our friction framework:

Align your product friction with your business model friction.

• Low product friction = easy to sign up for and get started in

• Low business model friction = low price, simple pricing structure

The higher one is, the higher the other should be. Some examples:

• Instagram: easy to sign up for and free to use

• Spotify: easy to start, low subscription fee

• Semrush and HubSpot: more complicated pricing matches more complicated products

• Palantir: highly complex (and pricy) solutions built for enterprise

Quick list of "good" types of friction:

• Personalization (e.g., Canva asking what you'll be using Canva for during onboarding)

• Cross-selling / upselling near checkout

• Helpful tooltips or a short product tour

• Major announcements, like Headspace's recent popup introducing a UI upgrade (but keep them short)

And bad friction:

• Requiring a credit card for signup

• Prompting users to get push notifications early on

• Requiring account creation to check out

Thank you for reading! ✌️

We look forward to sharing more with you next week. Stay tuned!

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