Welcome!

When you joined Growth Marketing Pros, we promised you one thing: Weekly, curated tips that (actually) help you grow. So here they are. 🚀

By the way, here's a link you can copy-paste to invite your colleagues to our Slack community:

Without further do, let's get started.

Put a welcome mat on your site to increase conversions

Source: Growth Bites

The hard truth is that 70% of your website visitors won't come back.
Get their attention right away by throwing a popup with a strong call to action when they land on your site.

Welcome mats are popups that display immediately upon entering a site.

If you need to get your visitors' attention fast (and who doesn't?), this can be a powerful way to do it. You can display targeted offers, showcase new products, highlight your best content, invite them to join your email list, and so on.

Just make sure that you're adding value. Sure, some visitors still may not like it, but the benefits could outweigh the costs.
Take Nature TTL, for example. They used a welcome mat to boost their conversions by over 800%.

What's trending?

Growth Talks: KPIs to Monitor for Product Launch Success

_{Brought by Solveo}

Every phase of launching a new product has critical metrics to be mindful of to achieve a product launch success.

Product launch success is critical for every firm. Regardless of the size or industry of your company, your new product must generate enthusiasm, attract customers, and generate revenue.

To create a successful product launch, you must first identify the right KPIs for your launch.

Recommended KPIs for the Launch phase:

1. Generating leads for product launch success

2. Conversion rate for product launch success

3. Click-through rate (CTR) for product launch success

4. Costs for product launch success

Discover the details about each metric in the following article👇

Mine product reviews for ad angles

Source: Demand Curve

Creative teams often rely on instinct and assumptions alone to answer customers’ “whys”:

• Why they should click on your ad

• Why they should be excited about your brand or product

• Why they should buy

Until you understand which “whys” truly resonate, your campaigns will never reach their full potential.

If you run social ads, try a simple four-step exercise to uncover high-impact creative concepts.

1. Write down 25 reasons why someone should buy your product. We'll use a hypothetical example of deodorant from an eco-friendly DTC brand.

2. Look at the product's reviews, and make a list of all the benefits people talk about. If someone says:

• "It's long-lasting"—put a tally mark

• "It's natural"—put a tally mark

• "It smells great"—put a tally mark

• "It's long-lasting"—put a second tally mark

3. Sort benefits from most to least tallies.

4. Match the top 10 benefits with your list of "whys."

Now you have a messaging matrix for 10 ad angles—using your customers' words. Every angle on the list should have:

• A clear why

• A clear problem it's illustrating

• And the benefit it provides

Test these angles in your campaigns to see what resonates, then iterate on top performers.

Thank you for reading! ✌️

We look forward to sharing more with you next week. Stay tuned!

Powered by Solveo