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Gain traction by targeting less saturated foreign markets first

Source: Growth Bites

Alex Lashkov of Linguix.com ($1,000/mo) grew to 4,700 users by targeting less saturated foreign markets, which gave him enough traction to get into bigger markets.

It's often cheaper to advertise in non-English speaking countries, yet millions of English speakers reside there and are an under-tapped potential. So, he targeted these smaller markets and countries where his product might have a potential audience.
Then, since he didn't know what was popular on the web in those places, he paid $10-20 for consultations through UpWork to ask natives in those markets where to post his content.

What's trending?

Growth Talks: Should a startup invest in its branding?

_{Brought by Solveo}

Whether they realize it or not, startups build their brands from the very beginning.
So while brands appear to be about visual identity on the surface, they are ultimately expressed via behaviors.

The logo, fonts, and colors are essential, but they are just the visual representation of your objective, point of view, and actions. You should constantly be mindful and invest in the company’s activities, as here is where your brand genuinely resides.

A business should not invest in branding only when it lacks a clear understanding of its idea, clientele, and competitors.
Branding isn’t something that just happens – it’s rooted in business strategy and actual data about what consumers want, know, and what you’re competing against.

Many startups need explanation and positioning, especially in the early phases.
Read the whole blog post to discover what branding actually is about 👇

Buy domain typos

Source: Demand Curve

Have you ever fat-fingered "gogle.com" or "dacebook.com?"
You probably have and never noticed. Google and Facebook own those domains too.

Typos of your domain likely happen all the time—by customers trying to visit your site and people trying to recommend you. 

For example, Damon Chen’s "testimonial.to" was incorrectly written as “testimonials.to” in a viral tweet. Meaning it didn't get a lot of the traffic it should have.

An easy fix: Buy the most common typo domains—they're normally pretty cheap. Then set up redirects to your website. Simple as that

(Google also does this to prevent fraud. Imagine a fake Google that suggested nothing but scam websites that millions of people visited because of a common typo.)

Two tips to keep in mind:

1. Use Search Console. Look up the typos people enter to find your site. You don't need to buy them all—choose the most common ones.

2. Consider popular domain extensions. If your site ends in something like “.io” or “.ly”, it might be worth buying the more common “.com” version that people often default to.

(Big companies generally own most country domains too—apple.ca, apple.co.uk, etc.)

Thank you for reading! ✌️

We look forward to sharing more with you next week. Stay tuned!

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