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Reduce churn by integrating with services that your customers use

Source: Growth Bites

Timur Valishev of JivoChat ($625,000/mo) reduced churn by strategically integrating with third-party software.
In fact, "those who have used the integration features stayed on the premium plan for 18% more time than those who didn't use integrations."

By integrating with similar businesses (other communication channels in this case, like Facebook, email, phone systems, etc.), they've increased the probability that even if their clients stop using JivoChat on their website, they'll continue to use it on other platforms through the integrations.
Furthermore, targeting their customers' CRM systems specifically made "switching to competitors a bit more complex because the customer will have to go through the integration and data transfer process once again."

What's trending?

Growth Talks: Decoding Market Gaps

_{Brought by Solveo}

As visionaries and business enthusiasts at Solveo, we’re perpetually looking for market gaps—those coveted spaces where opportunity marries innovation. As we spotlight the future, the year 2024 opens up as a chessboard of potential moves, each promising to bridge market needs with emerging trends.

Let’s delve into the art of recognizing and leveraging these gaps to stay ahead in the evolving business landscape.

Generative AI – The Frontier of Hyper-Personalization

In the realm of generative AI, we’ve identified a significant market gap within the hyper-personalization of customer experiences.

By embracing AI that adapts and learns from each interaction, businesses can fill this gap by offering customers exactly what they do not even know they need, improving satisfaction, and boosting brand loyalty. 

In the hospitality and travel industry, generative AI enables the creation of personalized travel experiences, offering tailored recommendations and services that cater to individual preferences and enhance overall customer satisfaction.

What’s the potential?

The potential for generative AI in enhancing customer experiences is enormous. From personalized product recommendations to individualized marketing messages, businesses can tap into AI’s learning capabilities to stand out in a competitive market.
Companies can also use AI to predict customer behavior, enabling them to meet customer needs and desires proactively.
In the long term, this could reshape entire business models and sectors to revolve around individual demands.

Discover what’s the key to success here 👇

Target long-tail keywords about competitor features

Source: Demand Curve

Are you competing against well-known, established brands in search?

Here’s a clever way to use their popularity to your advantage: Create content targeting long-tail keywords about their product features.

You can effectively “steal” your competitors’ traffic. Companies often use a single landing page to discuss all of their products’ features rather than separate pages for each one. By writing content specifically about one feature, you could outrank them.

Take ClientVenue, a project management tool for agencies. ClientVenue targets branded keywords about better-known competitors like ClickUp, Trello, and Asana.

• Here’s a page about Asana’s client portal, which ranks for keywords like “asana dashboard” and “use asana as crm”. The page thoroughly covers Asana’s feature—what users are searching for—but then also explains what makes ClientVenue a better option.

This strategy doesn’t just help drive traffic—it drives high-intent traffic. After all, the people searching for info about a company’s specific feature are generally interested in using it. According to ClientVenue, its page about Asana’s client portal has an 11% conversion rate.

To find long-tail keywords worth targeting:

1. Look up your competitors’ feature pages in Ahrefs or Semrush. Example: If you were creating a new messaging software, you could check out Slack’s features page.

2. Find out the page’s top organic keywords.

3. Look for keywords about features that also apply to your product. If there are any features for which your product is superior, even better—these are the search terms that you should create content around.

Just make sure you tie the piece back to your own product—like explaining why yours is a better alternative. That’ll drive the conversions.

Thank you for reading! ✌️

We look forward to sharing more with you next week. Stay tuned!

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