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Increase retention by ditching monthly subscriptions in favor of yearly

Source: Growth Bites

Maura Vella of 105F replaced month-to-month subscription plans with year-long memberships and saw a 34% rise in membership.
Now that clients are no longer able to pause or cancel at any time, retention is at an all-time high.

Revenue also spiked and is much more steady. After trying "everything" to attract new clients and keep old ones, she says this small tweak has been a "game-changer."

What's trending?

Growth Talks: Decoding Market Gaps

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As we navigate the ever-evolving landscape of AI and human connection, we need to recognize that understanding emotions is not just a capability, but a cornerstone of innovation. That’s where we identified the second market gap.

The Empathy Algorithm – The Nexus of Technology and Emotion

The evolution of technology has led to a thriving market opportunity in the emergence of the ‘Empathy Algorithm’.
This intertwines the comprehension and acknowledgement of human emotion inherently within technology. As we transition into an era heavily reliant on technology and automation, it becomes essential to ensure that emotional intelligence is engraved in our innovation initiatives.

By strongly integrating empathy into technology, businesses could provide a more humane and personalized user experience.
Biotech companies can leverage empathy algorithms to create more intuitive assistive technologies for patients with chronic conditions, enhancing their emotional well-being alongside physical health.

Why now?

With the proliferation of automation, there is an ongoing necessity to maintain an authentic human connection. The ‘Empathy Algorithm’ aims to bridge this gap. It’s not just about creating software that serves a purpose but develops a connection with the user – understanding and catering to their emotions and experiences.

This focus on user-centric empathy blended with technology is drawn from an understanding of the user’s need for emotional marking in their experiences with technology, making it a significant contemporary trend.

Discover the potential of implementing this strategy here 👇

Strengthen internal linking with the “ICARE” framework

Source: Demand Curve

Internal links can radically improve UX and overall SEO health.
Thing is, most marketers don't have a deliberate strategy in place to benefit.

Unless you have a massive website (1,000+ pages), there's no need to over-complicate it—stick to the "ICARE" framework: Intent, Context, Anchor text, Relevance, External link authority.

1. Intent: Link to pages that readers expect. For example: "Strong customer relationships lead to better brand equality."

• Right: Links to Guide to Customer Relations

• Wrong: Links to CRM Software Solution Page

Link to pages that build on intent.

2. Context: Don't match keywords; match context.

Right: Put your audience at the center of your SEO strategy

• Links to How to Create an SEO Strategy

Wrong: Byrdie's SEO strategy is built around topic clusters

• Links to How to Create an SEO Strategy

Google understands the context surrounding links. So make sure the pages you link are contextually relevant.

3. Anchor text: Use keywords.

Right: If you publish health content, you need to know what E-A-T is.

• Links to What is E-A-T & Why it's Important

Wrong: If you publish health content, you need to know what E-A-T is.

• Links to What is E-A-T & Why it's Important

The former satisfies intent, context, and targets a great keyword. The latter satisfies none of those things.

4. Relevance: Add links where they're relevant.

Ideally, links are related to the main topic of the page. In a section on internal linking, you'd want to link to pages about internal linking. 

5. External link authority: Link from high authority pages.

Lastly, if you can't find linking opportunities that satisfy the first four criteria, your best bet is to link out from pages with the most backlinks.

Thank you for reading! ✌️

We look forward to sharing more with you next week. Stay tuned!

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