Welcome!

When you joined Growth Marketing Pros, we promised you one thing: Curated tips that (actually) help you grow. So here they are. 🚀

We’re back after a while. From now on, you can expect weekly growth tips in your inbox.

By the way, here's a link you can copy-paste to invite your colleagues to our Slack community:

Without further do, let's get started.

Increase exposure by offering testimonials for products your company uses

Source: Growth Bites

Offer positive testimonials for the products and services you use in order to increase exposure.

Nicolas Tranchant of VivaLatina ($7,200/mo) found that companies published his reviews of their products 80% of the time, along with a link to his company. Although he doesn't know how many conversions this has brought, he believes it has been very helpful to his brand. These providers are often very relevant to his niche and high in domain authority, so it gives his company high-quality exposure. Just make sure to be honest in your testimonials.

What's trending?

Growth Talks: AI vs. Human: Does it matter who writes the content?

_{Brought by Solveo}

Whenever I want to write something, it starts with me having more questions than answers in sight.

Lately, I’ve been wondering:

• Does writing and reading blogs hold the same value in the ChatGPT era?

• Do people still read blogs? How often?

• Who writes better, Humans or AI?

Does it seem like most of the content we’re reading feels similar to something we’ve already seen before, or is it just me?

So, while I sit staring at a blank page, trying to ignore the fear of an empty Word document and the cursor ticking like a clock, I start researching to find some answers. Luckily, after reading a few articles, I found the report I needed.

The 2024 State of Marketing & Trends Report: Data from 1400+ Global Marketers  

• 85% of marketers say generative AI has changed how they will create content in 2024 and 63% say that in 2024, most content will be created at least in part with the help of generative AI.

• 81% of marketers say content created with generative AI performs the same or better than fully human-created content.

• Regarding the types of content marketers use generative AI to produce, social media posts, emails, blog posts, topic ideas, images, and product descriptions are the most common.

Ideas are the only thing that remains original in the AI era

I often refer to this quote from the American philosopher Cyril Edwin Mitchinson Joad

“Creativity is knowing how to hide your sources”.

Honestly, originality is non-existent! There is nothing you can see, hear, or read that wasn’t already produced by someone else.

So, the thing is to learn how to steal from anywhere that inspires your imagination. Old films, new films, documentaries, blogs, articles, newspapers, music, lyrics, books, poetry, paintings, people, random conversations, architecture, trees, clouds, shadows, dreams… If you listen carefully, all of it can speak directly to your soul. That is how you get inspiration that can awake your creativity.

In any case, always remember what Jean-Luc Godard said: “It’s not where you take things from – it’s where you take them to.” And I say: do it only with style and knowledge! So if we know how to steal (not just copy) from AI, we’re creative!

Read the whole blog here 👇

How to get more B2B case studies and testimonials

Source: Demand Curve

Case studies and testimonials are B2B conversion gold.

Now, more than ever, B2B buyers are relying on the opinions and expertise of peers to make purchase decisions.

But customers don’t always jump at requests for case studies and testimonials. Not because they’re unsatisfied or unwilling—they just have other priorities.

To get more and better case studies (and prevent ghosting), try these tactics:

• Tell customers that inaction translates into approval. For instance: "We'll send a draft of the case study for approval once it's ready. From there, you'll have [time frame] to review. we’ll follow up and if we don't hear back by [date], we'll take that as your approval.” Bold, but it works.

• Highlight the promotional benefits. If your company has an audience, present the case study as a way for customers to get in front of more people. Example: "If you’re down, we’ll promote the final piece through our channels—you’ll reach [# of people].”

• Framing helps here. You can pitch this as a “customer spotlight.” Mention you’re looking for their take on industry topics and how your company has helped them on their mission.

• Offer something in return. Offer a discount or exclusive access to product upgrades. Or offer any assets used to produce your case study, like any recordings or graphics your team creates.

Thank you for reading! ✌️

We look forward to sharing more with you next week. Stay tuned!

Powered by Solveo