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Tip: Get your product in
front of new eyes by partnering
with a course creator

Source: Growth Bites

Partnering up allowed @DaveRogenmoser of Payfunnels ($10,000/mo) to bring in a significant number of new customers each month without having to build a thing. He reached out to a fast-growing course creator in a related field and worked out a deal: The course creator would recommend Payfunnels in his courses and, in return, Dave would offer the trainees a 60% discount. It's worth noting that this deal was a little unusual — Dave says a standard approach would have been a 30-40% commission for every sale he made via the course creator's recommendation.

If you want to find a similar partnership, approach course creators in your industry or find them on sites like Udemy and Coursera.

What's trending?

Growth Talks: The Human Touch That Makes AI Truly Intelligent

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“Computers are incredibly fast, accurate and stupid; humans are incredibly slow, inaccurate and brilliant; together they are powerful beyond imagination, hence the concept human-in-the-Loop.” 

This was a tweet we came across and inspired us to explore more about Human in the Loop Automation.

We love AI! We use AI! But we are aware that it always needs a little bit of a human touch! .

Humans and Machines: A Match Made in Innovation Heaven

Think of AI and machine learning as tireless assistants, ready to tackle the most tedious and repetitive tasks. They crunch data, automate processes, and never need a coffee break. But just like the brilliant but absent-minded professor needs a research assistant, AI needs a human partner to shine truly.

Here’s the magic of HITL Human-in-the-loop (HITL) automation: it harnesses the strengths of both humans and machines. When a machine encounters a hurdle, a human steps in, providing the missing piece and creating a continuous feedback loop that refines the system.

 The Future Belongs to the Human-Machine Power Couple

Human in the loop (HITL) is a continuous learning process in which humans assist the machine learning model when it receives new data and has to make a prediction in which the model has minimal confidence.

Machines are transforming the way we work, but they are not intended to replace us. They’re effective tools that free us from time-consuming duties, allowing us to concentrate on what humans do best: creativity, critical thinking, and building strong relationships. By understanding more about the HITL concept, we can create a future where humans and machines work together as a dream team.

Read the whole blog here 👇

Where to send your traffic: PDPs or sales pages?

Source: Demand Curve

Marketers often argue about whether it’s better to send ad traffic to product detail pages (PDPs) or dedicated sales pages.

The answer?

It depends. Here are three factors that’ll help you make a decision:

• Ad format. Text-based search ads capture demand, while visual formats like Facebook and Instagram create it.

• Your product and industry. Some products, like jewellery and apparel, are self-explanatory—PDPs usually perform well. Innovative products often need more explanation, which sales pages provide.

• User intent. People at the top of the marketing funnel need more information (dedicated landing page) than people at the bottom (product page).

An example:

Ritual sells multivitamins for women. They run ads on Facebook/IG as well as Google search. Using Ahrefs and Facebook’s Ad Library, you can see how the ads’ destination pages differ.

• Facebook ads → dedicated landing pages and homepage

• Search ads → homepage, PDPs, product collections

Why the difference?

If people are Googling high-intent keywords like “best women’s vitamin,” it makes sense to send them to a PDP. But on Facebook, where people aren’t scrolling with the intention of buying vitamins, a dedicated landing page helps get new prospects into the funnel.

Use ad format, product, and intent to create a hypothesis of where to send your ad traffic. Then, test it.

Thank you for reading! ✌️

We look forward to sharing more with you next week. Stay tuned!

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