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Turn your users into co-
promoters by making it fun for
them to share their data publicly

Source: Growth Bites

Adriaan van Rossum of Simple Analytics ($2,900/mo) hit $30k in ARR, largely due to a feature allowing customers to make their stats public and share them — inspiring organic promotion. When employing this tactic, he advises selecting data that would interest the public without revealing information the customer would prefer to keep private. About 30% of his customers chose to make their data public, providing excellent exposure for his brand. "There are plenty of tweets out there sharing their dashboard, and at the same time, they are sharing Simple Analytics."

What's trending?

What do we talk about when we talk about marketing for startups?

_{Brought by Solveo}

Have you ever heard of Haruki Murakami? Well, he’s the inspo for this blog. Not him exactly, but his book about running, which is inspired by Raymond Carver’s book about love. The book about running from Murakami is the only book I have bought twice. Read it more than twice… And of course, I read the one from Carver after, but long story short, this is not about running and love, it is about marketing, my love for it, and the step-by-step process to finish the marathon called marketing… well saying it like this – it is about love and running. Cause that’s Marketing to me.

Are there more good or bad SaaS companies out there?

How do I get the initial idea this time to write about this? I was going through some lists with SaaS start-ups the other week, and exploring their websites. Guess what? 80% of them are AI, AI, AI and, oh, did I mention AI? But that’s not all! Their slogans? This is the first platform in the world for, the only platform in the world for … the only AI tool, the first, the only, the first, the only … and all of them almost the same? Wait… can you agree between yourself which platform/tool was the first, and how is it the only one? Cuz it’s funny.

The conclusion of this? It’s easier than ever to be a founder of a SaaS company now. Everyone with an idea is creating something. And we all know there are good ideas, bad ideas, ideas without knowledge, ideas without experience, ideas without previous exploration. And the companies that arise from all those ideas are recognizable!

Will investing in Marketing guarantee the SaaS startup will grow?

There’s good and bad marketing. Just like everything else.

Bad marketing can make great products fail. 

Great marketing can make bad products succeed. 

And then there’s bad marketing, making bad products fail. No one’s hurt there. 

But what happens when great marketing meets great products? Can it still fail?

Second question: Will investing in marketing guarantee the startup will grow? No. But not investing guarantees it definitely won’t.

A while ago, I read on Linkedin: “Marketing is the most difficult profession that looks ‘easy’.” So true! Because Marketing is easy to have an opinion on, but difficult to execute the details well. 

Its complexity comes from its location at the meeting point of art, science, and emotions. Effective marketing requires an in-depth knowledge of human behaviour, a talent for creativity, and the ability to analyze massive amounts of data to make decisions based on facts. 

Read the whole blog here 👇

How to make your higher-tier package more attractive?

Source: Demand Curve

Do you use tiered pricing?

Here are 3 steps you can take to make your higher-tier package more appealing:

1. Create a clear hierarchy between tiers. Customers subconsciously want a recommendation. You can use design choices to suggest a tier for them.

2. Make your higher-tier incentive more valuable—if possible, consider using a larger discount for your higher-tier offer.

3. Use descriptive tier names to set expectations and communicate the value on offer. “The complete package” feels more enticing and comprehensive than “the essentials.”

Thank you for reading! ✌️

We look forward to sharing more with you next week. Stay tuned!

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