Welcome!

When you joined Growth Marketing Pros, we promised you one thing: Curated tips that (actually) help you grow. So here they are. 🚀

By the way, here's a link you can copy-paste to invite your colleagues to our Slack community:

Without further do, let's get started.

Increase exposure by offering testimonials for products your company uses

Source: Growth Bites

Rather than doing a one-and-done launch, Danielle Johnson represented the release of multiple new features as a new version of Leave Me Alone ($2.4k/mo), which she then launched to gain new users and revenue. "It's been 9 months since we launched the first version of Leave Me Alone," she said, "and we've hit some amazing milestones since then!" So, if your first launch doesn't go well, or even if it does, don't sweat it — build a new version and relaunch.

What's trending?

The Future is Collaboration, Not Competition

_{Brought by Solveo}

The fear of technology replacing humans is a tale as old as time. Remember the Luddite movement of the early 19th century, when textile workers protested the rise of power looms fearing job losses? History has shown us that while technological advancements may disrupt industries and necessitate adaptation, they ultimately create new opportunities. With the first printing press, which democratized information, and then the internet, which revolutionized communication, humans showed a remarkable capacity to adapt alongside new technologies.

Accepting AI: Beyond the Fears.

Today’s discussion centers around Artificial Intelligence (AI), with anxieties swirling about its impact on the future of work. Images of robots taking over factories and offices dominate popular culture, fueling fears of unemployment and obsolescence. However, this narrative ignores the true potential of AI: to improve our capabilities, not replace them.

Just like the printing press didn’t get rid of all the copyists, and calculators didn’t eliminate accountants, AI won’t make humans disappear from the workplace. While AI technology can automate some processes, human creativity remains crucial. Engineers build AI systems, programmers develop the algorithms that fuel them, and workers maintain and optimize their operations.

In essence, accepting AI means recognizing its potential as a tool to improve human potential. It’s about recognizing that AI is a guide, not a danger and that it can drive productivity and innovation forward. Rather than fearing AI, we should embrace it as a partner in the goal of increased workplace productivity and creativity.

It’s not humans vs machines, It’s Humans + Machines

The future of work isn’t a battle between humans and machines. It’s a collaborative effort, where each plays to its strengths. By accepting AI as a strong tool, we could bring in a new era of productivity, innovation, and even higher human achievement. The answer is to invest in lifelong learning and build skills that appreciate, rather than compete with, artificial intelligence. These talents include critical thinking, strategic planning, creativity, effective communication, and teamwork, all of which are uniquely human attributes that will be useful in the coming decades.

Consider the SaaS industry. AI-driven analytics platforms can process vast amounts of data, identifying trends and insights more efficiently. However, human insight is essential for interpreting these findings and making strategic decisions. AI chatbots manage basic customer inquiries, freeing up human operators to address more complicated issues that require awareness and deep understanding. In SaaS, AI improves human capabilities, allowing professionals to focus on higher-level, more fulfilling tasks.

Read the whole blog here 👇

Reconsider offering personal demos

Source: Demand Curve

Personalized product demos are an overrated tactic for acquiring new customers.

Here’s how the typical demo strategy runs:

Prospects click on a “get demo” button. They’re connected with a sales development representative for a qualification call. Then the rep passes on this information to a salesperson who leads a demo.

The problem with these demos: They make prospects jump through unnecessary hoops, like a qualification call before the actual demo. And qualification calls can raise prospects’ expectations—bad if your demos aren’t actually personalized.

Most companies don’t actually need to provide one-on-one demos to win customers. Instead, consider providing:

• An ungated explainer video that describes what your product does. Keep it under one minute.

• A short demo video (2-3 minutes) actually showing what your product does. This should also be ungated.

• A deep demo video that runs through your product more thoroughly. Make it as long as necessary, and publish it on both your site and YouTube channel.

• A weekly live demo that requires prospects to register. Here, prospects can ask questions—and you can follow up afterward to ask if they’d like to be connected with a salesperson.

Using this strategy, you’ll save your sales team’s time as well as your prospects’.

Thank you for reading! ✌️

We look forward to sharing more with you next week. Stay tuned!

Powered by Solveo