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Boost retention with 1-on-1 support for relatively inactive new customers

Source: Growth Bites

Reduce churn by reaching out to users who barely log in in the first week or two and offer one-on-one advice on how to get the most out of your product.

When Alex Turnbull of Groove became proactive about his outreach in this way, he reduced his churn rate by 71%. He sent an email to users who logged in less than twice in their first 10 days, inviting them to hop on a call so that he could share with them how similar users found success with his product. He also sent an email to users with sessions that lasted fewer than two minutes offering to personally walk them through the setup process.

What's trending?

Authenticity in the Age of AI: Writing Content That Stands Out

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In the ever-evolving space of content creation, writers face the challenge of distinguishing themselves amidst a sea of information, requiring a delicate balance between innovation and authenticity……

Okay, so it’s evident that the sentence came straight from a ChatGPT. The unmistakable indicators of content written by AI are phrases like “In the ever-evolving space,” “Amidst a sea of information,” and so on. These phrases remove the uniqueness and joy of individual expressions, essential elements of the content that stand out.

In this article, I’ll explore some of the dullest and most generic phrases used by AI tools, and I will share some practices on how to use AI to create content that is still unique and valuable to your audience.

Leaning too much on AI for writing will make all content look the same. When the same words and styles are used repeatedly on different platforms, each piece starts to lose its uniqueness.

For example, consider again the opening phrase of this article: “In the ever-evolving space.” While it’s a convenient opener, its overuse in countless articles and blog posts has rendered it a cliché. Similarly, expressions like “embracing the latest innovations” or “harness the power of [something]” have become so “vanilla” that they fail to grab readers’ attention, let alone spark their imagination.

But more on this in the blog below

Let robots deliver bad news!

Source: Demand Curve

Who’s better at delivering a brand’s news: a human or a robot?

Well...it depends on whether that news is good or bad.

A study in the Journal of Marketing found that when the news a company is sharing is worse than expected, people respond better if it's delivered by an AI agent.

But when the news is better than expected, they’ll respond more positively to a person.

• Bad news: Think delays, service outages, recalls, product defects, or price increases.

AI agents are preferred because they aren’t believed to have bad intentions. They’re machines who follow the rules of their programming.

• Good news: Think upgrades, faster deliveries, or exclusive offers.

When humans share the good news, they might be perceived as having good intentions.

To be clear, we're not saying to delegate damage control to a bot. Imagine if Biden got a robot to deliver all the bad news and only showed up for the good news. YIKES.

But these findings can influence how you prioritize AI vs. agent customer service. Or even whether an email comes from "the brand" or a specific person on the team.

One takeaway: If you have great news to share, encourage your team to share it. It feels good to be the bearer of positive news—and to get that news from a person.

Thank you for reading! ✌️

We look forward to sharing more with you next week. Stay tuned!

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