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When you joined Growth Marketing Pros, we promised you one thing: Curated tips that (actually) help you grow. So here they are. 🚀

By the way, here's a link you can copy-paste to invite your colleagues to our Slack community:

Without further do, let's get started.

Earn more when launching new products by promoting old products as well

Source: Growth Bites

A launch isn't just an opportunity to sell your new product. Generate extra revenue by also recommending complementary items from your inventory.

Jad Joubran of Learn Javascript had a record month when he accidentally made $5,000 in revenue on both of his courses – not just the one he was launching. His students realized they would need a strong JavaScript foundation before proceeding with the new course, so they went looking for his beginner course as well. Jad lucked out, but don't rely on your customers to find your complementary products; offer these products as recommendations, either right before or right after checkout.

What's trending?

Growth talks: Interview with Ioanna Mantzouridou Onasi on building Dextego, an award-winning AI company

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Exciting news!

We’re bringing back our Growth Talks on the blog, and this season is starting strong. We’re kicking things off by interviewing Ioanna Mantzouridou Onasi, Co-Founder & CEO of Dextego.

Ioanna is a true thought leader in applied generative AI and an advocate for responsible AI use. As the co-founder of Dextego, an award-winning AI sales coaching startup, she’s helping individuals and enterprises alike boost their sales performance in today’s fast-paced world. Dextego has been recognized for its work in developing soft skills, earning accolades like being a finalist at the Transform Awards and a Cool EdTech Award recipient.

Beyond her work with Dextego, Ioanna has a rich background in psychology, talent development, and strategic management, giving her a unique perspective on AI-human collaboration. She’s also the co-author of Ed Metadores: Reinventing Education and the voice behind Gen Z Founder, where she shares her entrepreneurial journey. With her experience mentoring startups and driving innovation, Ioanna is a true inspiration for the next generation of entrepreneurs.

Don’t miss her story!

Here’s a sneak peek

Dextego has grown quickly in a competitive market. What key growth tactics helped you scale the company?

“As an early-stage company, our greatest asset is our unwavering commitment to solving our customers’ problems. This dedication has been the driving force behind Dextego’s growth and innovation. Here are our growth levers:

1. Deep Customer Understanding

   • Invested countless hours in conversations with sales professionals, enablement teams, and leaders

   • Translated insights into a scalable product that addresses real-world challenges

2. Proactive Engagement Strategy

   • Prioritized client outreach from day one

   • Ensured potential customers were aware of our evolving solutions

3. Multi-Channel Approach to Visibility

   • Leveraged LinkedIn for direct outreach

   • Utilized our advisory board and network for warm introductions

   • Developed a strong personal brand to enhance credibility

   • Participated in industry conferences and events

   • Organized webinars to showcase expertise

   • Joined demo days and pitching competitions for exposure

4. Continuous Feedback Loop

   • Maintained open lines of communication with clients

   • Regularly incorporated user feedback into product development”

Read more below 👇

Use "sniper links" to increase email confirmations 🎯

Source: Demand Curve

After someone subscribes to your newsletter, as much as ~30% of people may not confirm their subscription.

That's huge. If you can cut that down to 20% or 10%, you've massively increased your subscription growth.

Growth Design has a cool tactic. When you sign up, they give you a CTA that links directly to your Gmail, with filters already applied so that only their confirmation email shows.

They call these links "sniper links."

This is extremely helpful for two reasons:

1. Most forms just say "go to your email to confirm." This is relying on the user to open their email client. Many will not. The button gets them to do it NOW.

2. Normally when users do go to their inbox to confirm, they also see 100 other unread messages. Many of them get distracted.

Growth Design claims sniper links can boost confirmation rates by 7%.

Thank you for reading! ✌️

We look forward to sharing more with you next week. Stay tuned!

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