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When you joined Growth Marketing Pros, we promised you one thing: Curated tips that (actually) help you grow. So here they are. 🚀

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Get new users by requesting app reviews following positive interactions with your product

Source: Growth Bites

Don't miss out on the ripest opportunities to generate social proof for your company. Right after you've provided value, request feedback in-app.

CristianDobos of Deepstash got 260% more app reviews when he implemented an in-app modal that requested a review once the user had experienced a high-value feature (in his case when the user saved 5 ideas and made a "stash"). No joke, their download-to-rating ratio is now double that of competing apps. And here's why that's important: More reviews led to better rankings, which led to more downloads (peaking at about 4,000/day), which led to more reviews and so on.

Even if you're not using a marketplace like Google Play, this can work for you — it may not increase your rankings but it will provide valuable feedback for a better product, as well as testimonials for that oh-so-important social proof.

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Growth talks: Chris Herring’s on growing SaaS—lessons in community, growth, and fresh ideas

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Welcome to another edition of Growth Talks. Today, we spotlight Chris Herring, a leader with nearly a decade of experience in creating go-to-market strategies for early-stage tech companies. He is currently the Head of Marketing at hotglue, where he focuses on creativity and personal connections in growth marketing.

He also co-founded Other Side Med, a growing community that supports the partners of physicians. In less than three months, Other Side Med gained over 12,000 followers and 7 million views, becoming profitable while forming strong partnerships and positively impacting the medical community.

Chris is dedicated to his family, enjoys adventure sports, and believes in building community. In this interview, he shares his thoughts on growth, leadership, and balancing work and life. Here’s a sneak peek into the interview:

Your career journey started in an unexpected way—what led you to defer law school and dive into the tech startup world? Can you share your biggest career win so far?

“Deferring law school was a difficult choice. So much work had gone into preparing for that season of life, but I couldn’t shake the gut feeling that it wasn’t the right choice. The friends who knew me best encouraged me to try something more creative and untraditional – aka, tech startups. So that’s what brought me into the field. Initially, the thought was to defer law school for just one year, get some actual work experience, save some money, and then go back to school. Turns out – I LOVED working with startups and never left. But of all the successful startups I’ve worked with, I’m most excited and most bullish on hotglue.

My biggest career achievement has to be the amount of SDR’s I’ve led who have been promoted into AE’s, Marketers, PMs, and RevOps. I’ve achieved many revenue milestones – but when I think of wins, I think of personal impact. Seeing how these individuals have made even bigger impacts in other roles makes me really proud”.

Read the full interview below 👇

Speak to people where they're at

Source: Demand Curve

If someone came up to you on the street and asked you to marry them, would you?

Of course not.

You also shouldn't push someone who has never heard of you before to buy your product.

You have to speak to people where they're at on the Ladder of Product Awareness:

The higher up the ladder a prospect is, the less convincing and educating you need to do in order to convert them into a customer.

You, walking on the street and getting asked to get married, were at Level 5. When really, people who get married are at Level 1. (At least we hope.)

Focus on people who are at levels 1 to 4. Convincing people who do not have the problem that your product solves (level 5) is a fool's errand. If you're early stage, go for levels 1-3.

Here's how to write copy that pushes people up the ladder:

• Level 5 → Level 4: Call out the problem

• Level 4 → Level 3: Show them that there’s a solution to their problem (your product category)

• Level 3 → Level 2: Motivate them to take action on the problem

• Level 2 → Level 1: Highlight features and benefits to show them that your product is the best solution

• Level 1 → Conversion: Drive them to the product page—maybe with a promo.

Let's use an ad campaign as an example of using the LPA:

1. For a prospecting campaign, assume level 3 or 4. Educate them. Send them to an article, show an educational video, or invite to a webinar.

2. Follow up with a retargeting campaign that highlights how your product solves the problem their experiencing. Can do several ads that focus on different features.

3. If they still haven't converted, follow up with another retargeting ad that compares you to your competitors.

4. Lastly, if they still haven't, try a promotion or bonus offer for converting.

Thank you for reading! ✌️

We look forward to sharing more with you next week. Stay tuned!

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