Welcome!

As we close out 2024, let’s take a moment to reflect—and celebrate a big milestone. This year, we merged Growth Marketing Pros and Solveo Insights into one newsletter: Growth Insights.

To wrap up the year, we’re sharing the top 3 posts of 2024, ranked based on your engagement—clicks, impressions, and opens. These posts resonated most with you and our amazing community and are packed with strategies to inspire your 2025 plans.

By the way, here’s a link you can copy-paste to invite your colleagues to our Slack community:

Now, let’s dive in and get growing

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Your Favorite Post of the Year: Growth Tips #038

This was 2024’s most-read post, and it’s no surprise. It offered practical, creative tactics that you could implement right away:

• Find New Customers on Freelancing Sites
  Platforms like Upwork and Fiverr are goldmines for finding leads actively searching for solutions your product offers.

• Creative Pricing Tactics for New Product Launches
  Bundled pricing, limited-time offers, and strategic discounts drove sales and made launches stand out.

Read the full post here → Growth Tips #038

What’s trending?

The Runner-Up: Growth Insights #005

This post ranked second in engagement, and for good reason—it focused on turning trial users into loyal customers:

• Incentivize Trial Users to Check Out Key Features
  A small nudge can make a huge difference. Highlight key features or offer perks to encourage trial users to convert.

• Instant Gratification Works
  Copy that delivers quick wins keeps users engaged and motivates action.

Read the full post here → Growth Insights #005

A Close Third: Growth Insights #001

This post came in third, offering big-picture strategies to build trust and lock in customer commitments:

• Reframe Annual Discounts
  Empower customers with the “choose your own discount” strategy to boost long-term plans and reduce churn.

• Win Trust with Imperfection
  Authenticity works wonders. Showing small flaws or being transparent makes your brand more relatable.

Read the full post here → Growth Insights #001

And that’s a wrap for 2024!

Thank you for being part of our journey this year. Your engagement, feedback, and support inspire us to keep delivering the insights you love. We’re gearing up to bring you even more actionable tips and strategies in 2025—see you in the next edition! 🚀

Wishing you a happy and successful New Year—may it bring you new opportunities and even greater growth.

See you in 2025! 🎉

Thank you for reading! ✌️

We look forward to sharing more with you next week. Stay tuned!

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